Written by webtechs

SEO For Dummies: 5 Things You Need To Know

SEO For Dummies

Are you trying to improve your presence online, but aren’t sure how you can benefit from SEO? In this SEO For Dummies guide, we provide you with five things everyone must know when building a site and an audience.

1. What Is SEO?

SEO stands for search engine optimization, which is a technique used to match your information (webpages, services, etc) with what the world is searching for online. There is a science to the first result of any Google search. Whichever webpage holds that coveted number one spot has properly satisfied all of Google’s SEO requirements for relevant and up-to-date information.

SEO is all about answering the questions of the general public without using paid advertisements. With proper SEO, you can optimize one piece of content to generate leads and sales for years to come. The power is in your hands with SEO, unlike advertising services. PPC (pay-per-click advertising) only delivers results for you as long as you keep paying the steep prices to run these ads on Google. SEO has never been a secret; it has a long and proven track record of successful results.

2. SEO Terms

Here are a few key SEO terms and phrases that everyone needs to know:

SERP

SERP stands for Search Engine Results Page. This is the page you will encounter after looking for terms on a search engine. A SERP will display both paid advertisements and organic results.

Domain Authority

Think of domain authority as simply an extension of link equity. A website’s domain authority is measured by the link equity off all pages contained within the site. A domain authority (DA) directly relates to its ability to rank in a search engine.

Domain Ranking

Domain ranking (DR) is similar to domain authority, but it is a measured a bit differently. DR is used to rank websites, overall. The ranking will be based on a website’s portfolio of backlinks on a scale of 0-100. Both the domain ranking and authority are used to determine the overall quality of a site.

Short-Tail And Long-Tail Keywords

Short-tail keywords tend to be more generic and popular terms that have a high search volume. Using these terms can help garner more traffic for your site. An example of a short-tail keyword would be something such as “retirement age.” Long-tail keywords contain three or more words to identify a user’s intent. An example of this could be “full retirement age for social security.” These keywords will generally have a lower search volume than short-tail keywords.

Meta Description

Meta descriptions are the text you’ll find below the title tag on SERPs. These descriptions must clearly explain what your content is about. Make sure to include your main keyword(s) within the meta description. These will help users determine whether or not they are interested in your content.

3. Keyword Research

It is possible to do everything correctly and still rank for keywords that produce insufficient traffic. Thankfully, that’s where SEO tools like Ahrefs come into play. This tool, specifically, will help you find high-quality keywords to pull in traffic in a matter of minutes. Ahrefs will show you which keywords generate the most traffic and how difficult these terms may be to rank for. You can also get a glimpse of what your competitors currently rank for and how to overtake them.

So, how do you know which keywords are worth ranking for? Take a look at the cost-per-click (CPC) to help you decide. Next, check the search volume and level of difficulty. If your company is just starting out with a brand new online presence, try to use keywords with a ranking difficulty no higher than 30 (pictured below) . Once you’re ranking and can see how many searches the term gets, you’ll be able to estimate just how much money you can make off this content each month. Of course, make sure you attempt to rank for terms that are relevant to your business and/or services!

CPC

4. On-Page SEO Vs Off-Page SEO

On-page SEO entails everything featured on your site and other content. This mostly deals with the proper use of relevant keywords. Always aim for your target keyword(s) to be placed in:

  • Page URL
  • Page Title
  • At Least One Or More Headers
  • Body Of The Content (A Few Times)
  • Title And Alt Text Of One Image

Off-page SEO is related to social media and advertisements, but its main purpose is link building. Link building is simple: acquire links sent from other websites to your website. This can be the most important, yet difficult part of SEO all at once. Even if you target high-volume keywords and create great content, you won’t rank well without links sent your way. Try to think of links as approval ratings for your site. The more approval you receive, the higher you’ll rank. When other sites send you links, Google will recognize how valuable your content really is.

5. Should My Business Invest In SEO Services?

To put it simply, SEO is an all-around marketing tool. SEO is geared toward building the authority of your site and constantly spreading brand awareness to users and/or potential consumers. Understanding how to balance what works for Google, while also creating user-friendly content is vital today. SEO services will key in on a target audience in an effort to satisfy both the needs of your users and Google’s latest algorithms. Knowing how to reach an audience and produce results via Google are two important steps, but creating quality content that distinguishes itself is where the true challenge lies.

Right now, nearly every site produces content, but only a select few can actually capitalize on that. SEO professionals understand how to make the best of both worlds by using proven tools and methods to meet goals of local businesses. By creating a content strategy based on extensive keyword research, experienced SEO experts can help you build a stronger brand.

Secondly, you want any success you have to last for the long term. Your business is your livelihood, and it’s our duty to help your business grow, continually. Ranking number one on Google for any query will undoubtedly create consistent traffic to your site. To attain that goal, SEO experts will need to put in work; a lot of it. Combining  a focus on long-tail keywords, locally-relevant and engaging content takes a lot of time and experience. Together, though, we can perfect our SEO strategies and get your business recognized and respected for the long run.

Take a look at how much your online presence can grow with just a few months of SEO services:

SEO Growth

SEO Frequently Asked Questions

These are some of the most frequently asked questions regarding SEO:

What Is Local SEO?

Local SEO is exactly as it sounds. This is used to optimize your site for the promotion of brands/products to customers in your area by targeting specific geographic locations.

What Is Click-Through Rate?

Click-through rate shows the percentage of people who click on your ad compared to the total number of people who saw the ad. Marketing and SEO campaigns will commonly use this metric to measure success.

What Is A Bounce Rate?

This is the percentage of people who click on a website and leave immediately without interacting in any way. A high bounce rate indicates that a site does not have relevant content for users. A low bounce rate generally means users are pleased with the site’s content.

What Are The Best SEO Tools?

Google Analytics is an extremely popular free tool. This tool will display an analysis of your website’s visitors. Being able to view users and their patterns will help to improve your overall SEO.

If you plan on using WordPress for your website and/or blog, then Yoast SEO will be your new best friend. This common plugin can help you optimize your title tag, meta descriptions and analyze the SEO of your posts.

Google Search Console is another useful and free tool provided by Google. This tool will monitor your site’s whereabouts and rankings for a specific search result. Search Console comes in handy when you wish to troubleshoot mobile user’s issues, fix indexing problems, and submit sitemaps.

Grammarly is a must for anyone planning to produce a lot of written content. By highlighting grammar mistakes, this tool will improve user experience and help you grow as a content creator.

Ahrefs is known as the backlink authority checker. This tool offers valuable SEO information and serves as a guide on how to rank for google. Check out a screenshot below of Ahrefs’ keyword tool, which includes search volume and ranking difficulty:

Ahrefs

Free SEO Consultation In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Written by webtechs

Copywriting Vs Content Writing: What Are The Differences?

Copywriting Vs Content Writing

Not too long ago, copywriters were always used for any and all marketing copy needs. Nowadays, many companies are opting for long-term results achieved by content writers. So, what are the differences between content and copywriters? Find out which writing service best suits your needs right here!

What Is Copywriting?

Copywriting is more straightforward than content writing. This type of writing will use persuasive language to appeal to consumers, leading them to hopefully take action. Copywriting is primarily focused on direct, short-term goals which result in generating sales. Companies will generally enlist copywriters to create advertisements, sales letters and emails.

A copywriter should be the type of wordsmith who can craft compelling headlines and leads, prompting customers to subscribe, follow-up or purchase a product/service. Most high-profile marketing campaigns have come from the hands of creative copywriters. When copywriting services are requested, companies will hope creative writing will lead to sales and the growing of their brand.

What Is Content Writing?

The biggest difference between the two styles is content writing being used to inform, educate and entertain, rather than focusing solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.

One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.

Copywriter Tasks:

  • Advertisements
  • Email Campaigns
  • T.V./Radio Scripts
  • Sales Letters
  • Catalogs
  • Web Page Content
  • Social Media
  • Postcards
  • Promotions
  • Slogans

Content Writer Tasks:

  • Blogs
  • Articles
  • Features
  • Email Newsletters
  • Print Magazines
  • Books
  • Press Releases
  • Podcasts
  • White Papers
  • Film

Content Writing

Copywriting And Content Writing Differences

There are many differences between the services provided by content and copywriters. Content writers will write long-form copy, while copywriters always draft short-form copy. The goal for content writers is to drive organic traffic. Meanwhile, copywriters are looking for immediate results and sales. Below are three of the biggest differences between the two forms of writing.

1. Copywriters Sell, Content Writers Inform

A copy writer will be very direct, selling right to your target audience. A content writer, meanwhile, will inform, educate and entertain readers. Simply put, copywriting is utilized for sales, period. Content writing can attract an audience, keep them engaged and eventually turn them into loyal customers. Think of copywriters for your short-term sales goals, while content writers can help grow your brand in the long run.

2. Content Writers Create Future Sales

Undoubtedly, content writers will lay the groundwork for your company’s future sales. Even though content writers are not focused on sales, they are still concentrating on selling a product or brand to an audience. Customers want to trust a product/brand, while the company looks to build that trust through solid written content. Your online presence will massively increase through a successful blog campaign.

3. Content Writers Focus On SEO

Content writers are typically hired to drive inbound traffic. This means content writers need to have SEO expertise. These writers will choose topics for blogs based on keywords your company wishes to rank for, and eventually, turns into sales opportunities. Content writers will optimize their posts with a focus keyword that will appear in the headline, headers and throughout the body of the page.

Content Writing Services In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Written by webtechs

Affordable Search Engine Optimization In Scottsdale

Affordable Search Engine Optimization In Scottsdale

Small and large businesses in Scottsdale, Arizona continue to invest in Search Engine Optimization Services. Before choosing an SEO package, though, all companies should know exactly what an SEO service is, what it costs, and what it includes.

What Are SEO Services?

SEO services are offered by SEO companies/agencies to help your business flourish in search engine optimization. Successful SEO campaigns will increase your visibility on popular search engines like Google and Bing, among others. SEO companies will specifically focus their efforts on search results directly related to your products, services, or industry.

For example, if you own a car dealership in Scottsdale, SEO services will help you rank on Google for your desired goals. These companies will strategize to get you to the top of Google for searches like “auto sales scottsdale” or “hybrid cars for sale in scottsdale.” Since search engines like Google rely on upwards of 200 factors to determine rankings, years of SEO expertise are vital to launch a successful SEO campaign.

What Do Affordable SEO Services Include?

Local and affordable SEO packages should include all of the following:

  • SEO Audit
  • Custom Strategy
  • Competitor Evaluation
  • On-Page Optimization
  • Off-Page Optimization
  • Monthly SEO Reports

Any SEO service that you invest in should include an SEO audit as the first order of business. An SEO audit is an in-depth look at your current online strategy. SEO companies will generally evaluate your website even if there is no SEO strategy currently in place. Yes, there are free audit tools found online, but these tools will not provide the type of insight you can get from a team of SEO specialists. A successful SEO audit will determine the best possible strategies for your brand.

Designing and implementing a custom strategy is the biggest reason why so many companies opt for SEO services. When the strategy is created specifically for your brand, it can lead to increased exposure online, calls, orders and, of course, sales. Get the maximum return on investment (ROI) with a custom SEO strategy.

Competitor evaluation is a necessity in every industry. Discovering exactly what your competitors are doing online will help you build an SEO strategy that’s effective and efficient. Constantly monitoring competitor’s strengths and weakness will help an SEO company take advantage of openings or opportunities for rankings.

On-page optimization enhances your website’s features for search engines. Examples of on-page optimization include updating title tags, meta descriptions and H-tags for search results. This also includes executing any redirects and optimizing images featured within your site. Off-page optimization, meanwhile, maximizes factors outside the site to improve rankings. Off-page tasks include building your backlink profile and optimizing Google My Business profiles.

SEO services must be transparent with all customers. This is why you should only invest in an SEO company that will send monthly reports directly to you. These reports will detail and highlight the results of the SEO strategies.

A monthly SEO report should include the following:

  • Your Website’s Organic Traffic
  • Search-Result Rankings
  • Conversion Rate
  • And More!

SEO Services

Why Invest In SEO Services?

These are the two biggest reasons why so many businesses are choosing to pay for SEO services:

1. SEO Helps You Build Brand Awareness.

2. SEO Can Lead To Long-Term Success.

To put it simply, SEO is an all-around marketing tool. SEO is geared toward building the authority of your site and constantly spreading brand awareness to users and/or potential consumers. Understanding how to balance what works for Google, while also creating user-friendly content is vital today. SEO services will key in on a target audience in an effort to satisfy both the needs of your users and Google’s latest algorithms. Knowing how to reach an audience and produce results via Google are two important steps, but creating quality content that distinguishes itself is where the true challenge lies.

Right now, nearly every site produces content, but only a select few can actually capitalize on that. SEO professionals understand how to make the best of both worlds by using proven tools and methods to meet goals of local businesses. By creating a content strategy based on extensive keyword research, experienced SEO experts can help you build a stronger brand.

Secondly, you want any success you have to last for the long term. Your business is your livelihood, and it’s our duty to help your business grow, continually. Ranking number one on Google for any query will undoubtedly create consistent traffic to your site. To attain that goal, SEO experts will need to put in work; a lot of it. Combining  a focus on long-tail keywords, locally-relevant and engaging content takes a lot of time and experience. Together, though, we can perfect our SEO strategies and get your business recognized and respected for the long run.

Local SEO Company In Scottsdale

If you are searching for “scottsdale seo“, “scottsdale seo company“, or “seo scottsdale“, look no further than WebTechs. Net. For over 23 years, WebTechs has been providing safe, effective and affordable SEO services across the valley of the sun. WebTechs currently works with hundreds of clients across the valley, implementing top-notch SEO strategies for various industries.

Let our SEO experts optimize your website, leading to an increase in leads, sales, and traffic value. We understand the importance of your web presence when it comes to marketing locally. We offer everything from basic local SEO services, all the way up to advanced multi-page SEO services. These services may include site & content optimization, creating and maintaining your business presence on social networks, video marketing & optimization, & much more.

Take a look at one of our current SEO clients’ website below:

SEO Agency

Contact WebTechs.Net for a free SEO consultation right here!

How Much Does SEO Cost In Scottsdale?

Local SEO costs can vary based on the package purchased. For example, WebTechs.net in Scottsdale typically charges between $450$5,000 for a single brick-and-mortar location, per month. Of course, the value SEO can provide your business can make this an extremely cost-effective option, especially when compared to other marketing packages.

Here are some of the factors that can influence cost of SEO services:

1. Local Links: A potentially successful SEO campaign could pay as little as $500 per month for link development. Building a stable of reliable links sent back to your site is crucial for SEO development.

2. Citations: In order to list your business within the top 40 online directories, you may need up to 100 citations, depending on the industry. Finding your company in the top 40 is essential for local SEO strategies. Taking care of these citations can cost $50$150, per month.

3. Location(s): There are certainly benefits to having multiple business locations with only a single website. But, there are still continual costs for management of multi-location SEO campaigns. Companies should expect to budget $750$2,500 for each location, per month.

Scottsdale SEO Costs

Free SEO Consultation In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Written by webtechs

Website Hosting Cost In Scottsdale

Website Hosting Cost In Scottsdale

The average cost to host a website in Scottsdale, Arizona is $30 per month, with prices ranging from $15$45. Costs will vary based on website hosting service provider and amount of maintenance needed on the site. If you are searching online for “website hosting cost” or “how much does website hosting cost,” then this post is for you!

What Costs Are Associated With Starting A Website?

There are a number of costs associated with starting and running a website, beyond the simple hosting fees. Here are the seven typical costs one must budget for when starting a website:

  • Purchase domain
  • Hosting
  • Design
  • Web development
  • Content/SEO
  • Marketing costs
  • Site maintenance

Website hosting is by far the most important aspect of your site’s livelihood. When you invest in a website hosting service, this can affect the overall performance of the site and the costs associated with ownership. Expect to pay for hosting services for as long as your site is up and running. The lowest possible price you’ll pay for website hosting in Scottsdale is $15. This price, though, simply includes hosting. There will be no maintenance, design or content creation included. Other hosting costs that are closer to the $30$45 range can include design, hosting and maintenance. Put simply, if you are paying the lowest possible price, design and build of the site will be your task.

There are numerous types of servers to host websites, and these servers will come at various price points. Find the server with the ideal features and price range before committing to a provider. Of course, choosing the best possible server and provider will help your site grow and prosper. Meanwhile, the wrong choice in server and provider can turn into a constant headache and lead to more unexpected costs.

Website Cost Calculator

Now that you have your average price range for hosting, it’s time to factor in other costs that may come with your website. Most domains can be purchased for a low price, especially if it is an expiring domain or brand new site name. Generally, a domain name can cost anywhere between $0.95$12, according to Webfx.com. Add in the average expected hosting cost of $30 per month and you are looking at an average of about $365 for the year.

A local SEO campaign is crucial for every site. SEO strategies involving content services, local links and citations can cost between $500$2,500 per month in Scottsdale. Strong SEO will help you accomplish many goals as a company, including the building of strong brand awareness. Exposing your brand/product to a large audience will undoubtedly lead to long-term success.

Scottsdale SEO Costs

Of course, the larger costs will come in after the domain name and hosting services. Small business will typically pay at least $2,000 for web design. Maintenance costs over the year can range anywhere from $400$1,200, depending on the site’s issues. If you’re looking to boost your site or company’s exposure even more, many hosting services will offer marketing packages for an additional cost. Expect to pay at least $2,500 per month for marketing services.

Average Website Hosting Costs

Here is a quick list of typical website hosting costs:

  • Website hosting: $15-$45
  • Domain name purchase: $0.95-$12
  • SEO: $500-$2,500 (per month)
  • Design: $2,000-$9,000
  • Maintenance: $400-$1,200
  • Website marketing: $2,500-$12,000 (per month)

*All costs will vary based on specific company needs and the provider chosen to host the website. 

Website Hosting In Scottsdale

Located in Scottsdale, AZ, WebTechs.net has been providing website hosting services in the area since 1997. The hosting services at WebTechs guarantee that servers will never become overloaded. Additionally, dedicated fiber-optic lines, advanced security and unlimited space is provided to customers. Constant monitoring and maintenance is just part of the package that gives your site little to no downtime whatsoever. Keep your local business in the area with WebTechs serving all your online needs. These packages are perfect for small to mid-sized businesses.

Are you looking for more than website hosting? With WebTechs you will also be able to find expert content writing services and an SEO campaign that best serves your company/product goals. Top-notch web design will help your site stand out above the competition! Whether you are looking for custom website design, a re-design or design for your personal and/or ecommerce site, WebTechs is here to help. Don’t just take our word for it, though. Check out these reviews from some of current customers right here.

WebTechs.Net In Scottsdale, Arizona

To request a quote for website hosting services in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Written by webtechs

Why Is Social Media So Attractive For Consumers?

Why Is Social Media So Attractive For Consumers?

Exposing a product to the masses is a goal of every small and large business. There is truly no better way to accomplish this task than to invest in social media management services. With social media, reaching an audience is so easy. There’s a whole world online right now, so let’s examine a few reasons why social media can be so attractive for consumers of all kinds.

Influence Of Social Media

Here are three of the main reasons why investing in social media platforms has become so popular for business:

1. Building brand awareness.

2. Ability to run promotions, deals and contests directly with consumers. 

3. Low-cost investment.

Build Brand Awareness 

Social media has a tremendous impact on potential customers, especially when it comes to building brand and product awareness. Each and every business sets out to influence consumer behavior, and there is no better tool in today’s world than social media. Not having any sort of social media channels will hold your business back. Other than just a basic search about a particular brand or product, consumers learn most about what you are offering via social media. Do not neglect these valuable assets at your disposal. Influence will extend beyond your own channels on social media. When people see others buying new products or wearing new clothes, it is all too common to try to imitate that behavior or follow the latest trends.

Promotions And Contests 

Want to generate a buzz around one of your latest offerings or just your company, in general? Nothing can promote your business quite like an exclusive offer or giveaway to your social media audience. Your followers are your followers for a reason. They are interested in your brand/products. So, when you put on a special promotion or incentive, it will undoubtedly influence your consumer’s behavior. Make it worth your followers’ while to like and share your posts, giving you exposure to many, many more potential consumers.

Cost-Effective 

The last of the three reasons why investing in social media is obvious: it is extremely cost-effective. A Facebook, Instagram and Twitter page are all free to launch, and you have complete control over content. Save money otherwise used for an expensive advertising campaign, and instead opt for investing in the ever-growing world of social media. This study shows that more than half of all consumers will visit social media first before deciding on a brand or product to consume. Simply a minimal investment in social media management services will prove beneficial over time.

Social Media Giveaway

Social Media Management Services

WebTechs.net, located in Scottsdale, Arizona, provides exceptional social media management services for small to mid-sized businesses. We have been providing web services in the valley of the sun since all the way back in 1997. By using cutting edge SEO (search engine optimization), we have been getting great results and helped businesses increase their web presence ever since. In addition to SEO, website hosting, design, video production and content writing services, WebTechs.net can also manage your valuable social media platforms.

Let the experts at WebTechs take care of all your social media needs. We go above and beyond when it comes to promoting your business/products. From weekly posts on Facebook and Twitter to creating unique social content destined to build brand awareness, we can do it all. Our custom-built social pages will help promote your newest products, latest sales and company news. It’s no secret that people tend to trust a business more after they have “liked” your page. We’ll help turn that familiarity into growth and long-term success.

Read more about our social media management services right here.

Free SEO Consultation In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

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How Much Does SEO Cost In Scottsdale?

Scottsdale SEO Costs

SEO services in Scottsdale, Arizona cost an average of $1,500, with a typical range of $450$2,500 in 2021. Let us provide a few reasons why SEO (search engine optimization) services are a necessity for big and small businesses across the valley of the sun.

SEO Costs

Local SEO costs can vary based on the package purchased. For example, WebTechs.net in Scottsdale typically charges between $450$5,000 for a single brick-and-mortar location, per month. Of course, the value SEO can provide your business can make this an extremely cost-effective option, especially when compared to other marketing packages.

Here are some of the factors that can influence cost of SEO services:

1. Local links: A potentially successful SEO campaign could pay as little as $500 per month for link development. Building a stable of reliable links sent back to your site is crucial for SEO development.

2. Citations: In order to list your business within the top 40 online directories, you may need up to 100 citations, depending on the industry. Finding your company in the top 40 is essential for local SEO strategies. Taking care of these citations can cost $50$150, per month.

3. Location(s): There are certainly benefits to having multiple business locations with only a single website. But, there are still continual costs for management of multi-location SEO campaigns. Companies should expect to budget $750$2,500 for each location, per month.

How Much Does Local SEO Cost?

Why Invest In Local SEO Services?

These are the two biggest reasons why so many small businesses are choosing to pay for SEO services:

1. SEO helps you build brand awareness.

2. SEO can lead to long-term success.

To put it simply, SEO is an all-around marketing tool. SEO is geared toward building the authority of your site and constantly spreading brand awareness to users and/or potential consumers. Understanding how to balance what works for Google, while also creating user-friendly content is vital today. SEO services will key in on a target audience in an effort to satisfy both the needs of your users and satisfy Google’s latest algorithms. Knowing how to reach an audience and produce results via Google are two important steps, but creating quality content that distinguishes itself is where the true challenge lies.

Right now nearly every site produces content, but only a select few can actually capitalize on that. SEO professionals understand how to make the best of both worlds by using proven tools and methods to meet goals of local businesses. By creating a content strategy based on extensive keyword research, experienced SEO experts can help you build a stronger brand.

Just take a look at some of the results SEO-driven techniques have produced for WebTechs in Scottsdale right here.

Secondly, you want any success you have to last for the long term. Your business is your livelihood, and it’s our duty to help your business grow, continually. Ranking number one on Google for any query will undoubtedly create consistent traffic to your site. To attain that goal, SEO experts will need to put in work; a lot of it. Combining  a focus on long-tail keywords, locally-relevant and engaging content takes a lot of time and experience. Together, though, we can perfect our SEO strategies and get your business recognized and respected for the long run.

How Much Should I Pay For SEO?

The natural question for any business beginning a venture to SEO is how much they should budget for these services? Learn as much as you possibly can about your target audience before determining a budget. Fully understanding your audience will help you decide how much of your advertising/marketing budget should be put towards an SEO campaign. For instance, if your business relies on speed at which you are found online, then SEO services may not be best for your company’s needs at the moment.

Spending the minimum of $500 of a monthly budget on SEO may yield miniscule results. This doesn’t mean, however, that you’ll have to pay upwards of $5,000 per month. Generally, only companies with multiple locations and/or websites will actually pay this amount. Most typical SEO plans are priced between these two figures.

At WebTechs, there are a variety of SEO packages designed to suit the needs of any local business. Whether you desire local SEO, Google Maps SEO Marketing or even Content Writing Services, we are here to help! Learn more about all SEO campaigns right here.

Contact the SEO experts at WebTechs by clicking here.

Free SEO Consultation In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Written by webtechs

Average Cost of Website Design for Small Business

The average cost of website design for small business is about $5,000 with average prices ranging from $1,000 to $10,000 in the US for 2019 according to Mark Brinker. There are many factors including size and complexity that will increase or decrease these estimated costs.

This comes down to how much is going to be involved. The 2 main factors which determine how much work will be involved will be the complexity and size of the website.

This means that a professional 10-page website with an attractive appearance and standard customization costs less than a highly personalized 50-page website with all the details.

When it comes to website creation for small businesses, it could range between $1000 up to $10,000. That is a pretty large price gap.

Let’s analyze things to find a realistic estimate of the cost of designing and developing your website.

The 2 options (with prices) to design and develop a website for a small business:

Option 1: Get a Professional

If you are very busy running your business and/or are not a “technological” person, you will need to hire someone to create your website for you. It is as simple as that.

However, if you searched for and visited websites from site designers/developers online, you probably found:

The prices on average range from super cheap to overly expensive.

There are no prices listed at all.

The good news happens to be that we got down to work and researched what it costs to create (or redesign) a small business website in 2019.

For web designers who list prices, we found that the current price of building a modern, professional website for small businesses in 2019 is usually $ 3,000-6,000, but depending on the number of pages, it can reach up to $ 20,000. The site and customization volume is required.

Note: Website design and development are often used as synonyms, but they are two very different things. Website design is like working with an architect to create your home plan. Website development is like working with a contractor to build a house. The 2019 price estimates listed above are for website development and website design, such as full cost, including all costs.

Now that there is a ballpark idea of what it will cost, we can take a closer look at the factors that will affect the price of building a website of your small business:

Custom graphics and images: Fancy graphics and images can provide your site with a unique look, but that does come with a price. Additionally, sophisticated visual effects can require there to be special editing software and even services from a graphic designer.

Page Volume

If a web development firm offers you a 10-page website for $3000, but you need 25 pages, then it is best as a rule of thumb to add $100 for each page over what is included within the standard package. For this example, the additional 15 pages would cost and $1500. Add this amount to the original package and your new total is $4500. Each situation will be different, but this can help to provide you with a reasonable cost estimate that is based on the average price for this industry.

Custom Programming

Sometimes, you will find an add-on that will give you the features you need right away (like image carousel, member portal, payment calculator, etc.). In other cases, it may take a lot of experimentation and extensive testing to get your website to do what you want. In a perfect world, everything is just plug and play and it would never fail, but that is not the case at all.

Custom site design

Each website starts with a theme or template, but this is just a starting point. This theme or template should be customized to look like it fits the brand of your business. The more adjustments required, the higher the cost.

The Number of Design Reviews

Most website projects start with an initial concept design (something like a design) based on the customer’s wishes. Then it is common for website designers to offer 1 or 2 rounds of design reviews to accommodate their customers’ change requests and achieve the final design. But there have been some designers who may offer more than 5 different revisions on the design. Every design iteration has a price which will then add to the project cost. In my experience, in 99% of cases, 1-2 rounds of design reviews are enough.

Content Creation

Thoughtful and solid content will build any website. If you are launching a new site, but you do not have the content, it will need to be created. If you have a site already, but the content is not the best or it is outdated, then you need to have enhanced or updated content. Based on how much information is needing to published, your website could have 10 pages or more than 50 pages. The largest site that I remember had over 800 pages of content.

Pro Tip 1: Be Aware of budget pricing. Normally, the low prices will mean that you are going to get some questionable work, unpleasant working experience, and they will charge you for everything. This is where that saying you get what you pay for comes in.

Pro Tip 2: If you are looking to hire a professional to help with your site, but you are not sure that you can afford one up front, then ask about financing. This allows you to get a nice site right now to grow your business, but not cost you an arm and a leg.

Option 2: Do It Yourself, or Attempt To.

If you have somewhat of an understanding of websites and you can do the work on your own, then you can build your site.

The raw materials that you will need are not that expensive:

Web Hosting

This can cost anywhere from $100 per year for just standard from companies like HostGator or BlueHost and more than $500 per year from larger web hosting companies like SiteGround or WPengine, which will not be needed until your website is getting tons of traffic, meaning more than 100,000 visitors per month, which then you can upgrade to a server that has a lot more power.

Domain Name

This can range, but the average price is around $12 per year to register a new domain. There are many registrars that you can go to but NameCheap.com is one that I prefer.

Premium Plugins

This can range between $100 to $200. As with website topics, you usually get what you pay for. Do yourself a favor and invest a few bucks to get high-quality supplements. For instance, 2 popular premium plugins that are used a lot on our websites are Envira Gallery and Gravity Forms. There are going to be a lot of free plugins out there, but most of them do not work like they say they do. Just be careful when using them.

Premium Website Theme

There are hundreds, if not thousands, of topics to choose from. Some free, others paid. I urge you to spend a few dollars and get a quality problem. Do not save here. You will realize why and then thank me for telling you. Over the years, we have experimented with a lot of themes for websites. The themes that we now use religiously for our website and our clients’ websites come from StudioPress: excellent design + solid coding.

SSL Certificate

Even if you do not plan to sell things directly from your site, you still want to back up your site using the HTTPS protocol. You can purchase an SSL certificate for as little as $ 10 per year, or up to $ 200 to $ 300 per year. Compare prices, but do not buy more than you need. UPDATE: Some web hosting companies now offer a free SSL certificate to host your website with them.

Education

This can range between $25 to $300+. Unless you’re working on websites every day, you’ll probably need to buy a few books or take one or two online classes to learn Photoshop, the HTML / CSS encoding language, and so on. to get to know one or more areas of website design and website development.

Stock Images

If you’re a good photographer or already have high-quality images for your website, you’re ready. However, you may need to buy some images to dress up your website a bit. The two places we recommend are BigStockPhoto.com and iStockPhoto.com. You have many royalty-free images of high quality at reasonable prices. In most cases, you’ll probably get everything you need (at least initially) for $ 50 to $ 200. Just buy what you need as your website evolves. UPDATE: Here’s a picture page that we’ve just learned where to get free, high-resolution, and royalty-free images for your website >> Burst (by Shopify). The only downside is that there is a limited choice. But the pictures they have are very beautiful. IMPORTANT: Never copy images from other sources on your site, unless you are 1000% sure that you have permission to do so. Otherwise, you can be sued. Play safely and only buy your pictures, it is much cheaper than demand and you will sleep better.

Overall, you can see realistic costs of $ 300 to $ 600 to get started.

As you can tell, the main cost is just your time.

Even for a very basic site, you should not be surprised if it happens to take more than 40 hours to get a decent website that you can be proud of. This is also assuming that you are already somewhat knowledgeable about how to build a website. If you are brand new to website building, then it can be more than 120 hours.

When it comes to building a well-engineered and modern site, it will be pretty time-consuming. But, if you happen to have time but not a lot of money, and you will get overwhelmed by the technology, then the DIY approach is going to be a great option.

Also, do not forget about licenses, updates, and maintenance

To use a house buyer analogy: Once you have signed the documents and received your house keys, it will not end there. You regularly invest time, effort, and money to care for and maintain your home. In terms of spending, you have annual room rates and possibly annual royalties for premium supplements. You can also buy new images as your website expands. When you do business, you may need to hire regular freelancers to create new content or create custom videos for your website.

Your site also requires routine technical maintenance to quickly install updates and security patches for WordPress’s main files and WordPress plugins and to protect your site from hacker attacks. Yes, even small business pages are now targets for hackers. If you like to do these updates yourself, that’s great. However, you should keep in mind that updates sometimes crash or even completely block your website, and you should know what to do when it happens. Are you ready to deal with it?

You also need an external backup system to help your site recover quickly in the event of a catastrophic hardware failure, software error, or user error. I’m not trying to scare you, but these things do happen from time to time. If you prefer not to be overwhelmed with behind-the-scenes technical maintenance, there are companies offering site maintenance plans that range from $ 40 to $ 300 per month, depending on the services you need.

Pro Tip: You can avoid that yearly fees for licensing if you work with a web developer that has a developer license for a Premium WordPress plugin that could be used on your website. A developer’s license will cover these yearly fees.

Another operational effort for the website is to add new content and features to your website while it starts to mature and then eventually evolves. For instance, if you’ve created many instructional videos, you might want to add a video library to your site. As your business grows, you can also integrate a marketing automation system.

If you can do the technical updates to your website yourself, that’s great. Otherwise, you should hire a specialist to do this for you. The current prices for a competent and experienced web developer in 2019 are between $ 100 and $ 125 per hour.

The number of website technical updates varies widely from company to company. For instance, we have some clients who only need up to $500 worth of technical support per year, and then we have others who are spending up to $10,000 each year. In any case, it is much cheaper to hire a full-time employee.

Avoid These Expensive Website Errors

Since I created my first website in 1999, I’ve wasted a lot of time and money, either on false information or wrong decisions or both. Think of it as experience, I think. However, it is not necessary to repeat the same mistakes. Without a specific order, consider the following:

Idiots

Beware of these guys that know just enough to make them dangerous. There was an instance where I had hired a sub-contractor to help with custom programming for a very large project. It was only a couple of weeks into this project that it became really clear that he had no idea what he was doing. He talked a big game, but he never delivered. Eventually, I fired him and cut my losses, but only after I had wasted tons of money and time on this project. It’s impossible to do well each time, but do your best to study people carefully before hiring them.

Poor Advice and Information

That cost me more time and money than anything else — tens of thousands of dollars, countless rabbit buildings that lead nowhere. I will never return years of my life. The topics were not always the development and design of the website, but also supplementary topics such as Facebook marketing, PPC advertising SEO, content marketing, etc. Looking back, that was the most over-the-top advertising that did not work. Simply put, if it sounds too good to be true, it is likely. Despite the “secret” that street vendors sell today, sustainable success requires time and effort.

Defective and Undetected Technology

The topic and the add-ons you use to build your website are important. There is a large amount of poor quality coding that can cause security risks, software incompatibilities, and site instability. Stay with the recognized and recognized brands that have been around for some time, that have been thoroughly tested and receive ongoing support. Use high-quality digital components. Otherwise, problems are constantly being fixed, or worse, and you need to rebuild your entire site.

A Shortcut to Building an Amazing Website

Just hire someone.

If you can afford it, then pay a web developer/designer who has the experience to build your website. It will save you headaches, money, and time, not to mention that the finished product will be better.

There was a time where I worked on my car. I changed my brakes, installed a belt, changed the oil, and even replaced the water pump. In high school, my dad would help me put a clutch in a sports car.

However, with modern cars, I forget. I pop my hood and then panic. If my car needs to be serviced, I will take it to the dealership or a mechanic that is qualified. I do not even think twice. It is not worth my time to deal with it.

Just like modern cars, websites are very complicated, especially when compared to 10 years ago.

If you have a tight budget, then there is nothing wrong with trying to do it on your own. Just do what you can.

If you have the money, then hire someone. You will certainly thank me later.

 

Written by webtechs

The 9 Best Keyword Research Tools (Mostly All Free!)

Best Keyword Research Tools

If you like it or not, keyword research is the essence of SEO (search engine optimization) practices and pay-per-click marketing. If you are not using the right keywords, either short-tail keywords or long-tail keywords or bidding. You might be selling yourself short on your potential internet successes.

In this post we’ll look at seven keyword research tools, plus a couple of tricks you can use to get ahead of your competition. Some are free, while some are not.

The best free keyword research tools are:

1. WordStream’s Keyword Tool (free)

Of course we can never forget WordStream’s own keyword tool for both SEO and PPC keyword research.

The WordStream keyword tool enables you to target certain related keywords, gives you more suggestions, and lets you group them together based off a common subject nor niche for easier ad group launches.

This keyword research tool provides you with 30 searches for free, but after that you will have to sign up for their WordStream Advisor to keep using it.

Bonus time! You get a free 7-day trial in addition to the 30 free searches.

2. Soovle (free)

If you have more than one channel you want to do keyword research for, Soovle is an ideal fit. According to Matthew Woodward, “Soovle can be used to compare related searches from lots of different search engines.

Soovle allows you to analyze the most typed in keywords on multiple search engines depending on the keyword root you entered. This even includes eBay and Amazon.

Apart from it being a great keyword research tool, it’s also a great brainstormer, because when you slowly start typing in your ideas it starts to auto-generate its own.

3. Competitor Source Code (free)

This may not be the best and most productive keyword research tool out there, but it will allow you to see what meta keywords your competitors are possibly using to try and get them to rank organically.

If you use Google Chrome as your internet browser, it’s super simple and easy to right-click on a site and select “View Page Source”, to access the page source code.

After you do that, all you have to do is locate the keywords and read which ones they are using. That’s all there is to it!

There are a couple of warnings when using this method:

  • Your competitors might not have the meta keywords enabled (because Google no longer includes meta keyword data in its search algorithms)
  • Your competitors might not be using the best keywords they could be using

4. Ubersuggest (free)

Meet one of the ultimate keyword research tools, Ubersuggest.

Ubersuggest takes your keyword you entered, and it immediately provides you with an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.

There is also a way to take it further by adding “soccer ab, ac, ad” to bring up more keywords that you could use for SEO purposes or potentially bid on.

5. Google Keyword Planner (free)

The Google Keyword Planner is sometimes considered the alpha and omega of the keyword research tools world. You will have to have a Google AdWords account to gain access to it, and that does not mean you have to pay to use it, it’s still free.

The Google Keyword Planner will show you some quite ingenious stats such as average monthly searches, competition levels (high, medium, or low), cost per click averages, and more.

It doesn’t give you precise keyword suggestions, but it actually goes a step further and suggests more synonyms and variations than a lot of other tools out there.

Is it accurate? Kind of. Usually it’s a good idea for people to take the suggested keyword stats with a grain of salt.

6. Search Term/ Query Reports (free-ish)

Even though you probably won’t be expanding your keyword web by utilizing search query report mining, at least you’ll be improving your Google Ads or Bing Ads accounts by fixing any issues.

One common thing you might notice in PPC accounts is the lack of detail and attention in which the previous agency or account owner allows one or more keywords to be the overall keyword for everything. A good example would be to have the keyword +soccer or “soccer” and let it be.

The only issue is that there is no way to laser-target each ad to the search query, and your landing page will certainly not be as targeted as it could be. Possibly not even dynamic keyword insertion (DKI) can help, since who wants to click an ad with the headline of simply “Soccer”? It gets tricky, and you’re a little lax if that is all you do.

The search term/ query report is a PPC report that displays what search terms have genuinely triggered your ads on the basis of the current keywords you’re bidding on. So, it won’t extend your reach because your ads are already showing up for those particular terms, but it will help you increase your quality scores and coarseness inside your account.

7. Google Ads Display Planner (free)

Google Ads’ Display Planner tool is not solely a keyword research tool, but it does offer a great deal of functionality and usefulness that possibly could be invaluable to internet marketers of all genres.

The Display Planner tool took over the YouTube Keyword Tool back in 2014 and can be easily accessed from the Tools section of your Google Ads account. Even though it’s probably a little more involved than simply entering a keyword into the YouTube Keyword Tool, the Display Planner offers a lot of great functionality for making the most out of your Display campaigns, including keyword-driven video ad campaigns on YouTube. The Display Planner also offers awesome insights into the demographics and interests of your audiences, allowing you to design and create highly customized Display campaigns.

8. Keywords Everywhere

Keywords Everywhere is one of the best keyword research tools in the world! Keywords Everywhere is the best free keyword tool for SEO research because it allows you to search any keyword on Google.com (on Chrome or Firefox), just like you normally would, but also be presented with the search volume and cost per click of that keyword. According to Keywords Everywhere, their google chrome plugin or Firefox plugin provides “Keyword search volume for 15+ websites like Google Analytics, Google Search Console, Moz, Majestic, YouTube, Amazon & more“. *Update – Keywords Everywhere charges to find search volume now.

9. Keywords Nowhere

Keywords Nowhere is an alternative to Keywords Everywhere. The developer wanted to allow users to continue using fuctionality like Keywords Everywhere but for free. Know the search volume and CPC of any keyword in USA/UK, for Free (we will always be free).

Free SEO Consultation In Scottsdale

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20 Actionable Tips for Increasing Wordpress eCommerce Sales
Written by webtechs

20 Actionable Tips for Increasing WordPress eCommerce Sales

20 Actionable Tips for Increasing WordPress eCommerce Sales

These days creating an eCommerce store has become easier than ever on WordPress. WordPress provides so much easiness to developers. But by just setting up an online store will not bring you any traffic. You need to know how to bring traffic and then convert them into sales.

Because of the high amount of convenience provided by WordPress, there has been a lot of competition in online sales now more than it has ever been before.

Here are some tips by us to increase the online sales that probably nobody told you.

TIPS FOR CREATING BEST STORE

TIP 1.  Setting up your store using Plugin

Set up Your Woo Commerce Store

Now it’s practically impossible to set up your store manually without using any plugin. Plugins like WooCommerce, Easy Digital Downloads, wp eCommerce are used to set up an online store.

Just by installing the plugin, it does most of our work. Downloading any one of these plugins is not ignorable. WooCommerce has captured the market share 61.8 % by ranking 2nd.

Conclusion: Recommended Plugin WooCommerce

TIP 2. Creating Best Navigation

Website Navigation Tips

It is a proven fact that when the website is properly built, meaning navigation of the website is user-friendly, then the visitors tend to spend more time on the website.

And when they spend more time in a store, they are likely to make a purchase because it is possible that he/she will like some product on your website. They give the best navigation tips

Conclusion: Create as easy navigation as possible.

TIP 3. Optimize Home Page.

Optimize Home Page

Your home page is the first thing that a visitor sees and do not forget the cliche saying “The first impression is the last impression”. Your home page concludes what you’re up to actually. What do you want? Sales or better customer satisfaction? Your all intentions must be reflected on your home page.

Make your home page beautiful. Use colors methodically. Make it encouraging and cheerful. The better homepage will not let users leave your website

Conclusion: Include all you got on your home page.

TIP 4.  Use Only HD Images.

Use High Quality Images

Have you ever purchased anything without seeing a photo at least? Probably NO. Humans tend to imagine the product in their hand and then make a purchase.

So if the image is blurry or background is messed up, the customer will not be able to imagine a product in their hand. You are likely to lose a customer. Try putting up HD images or at least properly edited and with white background.

Conclusion: You can use photoshop for white background.

TIP 5. Put video if possible.

Video

It is known that 85% of people want to see more video content than images. Even for a second, considering it to be true if you don’t put up videos then you’ve already lost 85% of customers without doing anything.

Videos give them a vision of how the product will look, how will it work and how much will it be useful to me. Video answers many questions even before it arises in customer’s mind

Conclusion: Insert at least 1 video in each product.

TIPS FOR WHAT TO OPTIMIZE?

TIP 6.  Add a detailed description

Write Great Content

No matter whatever you are selling on your eCommerce store. Always put out great content in a description space. Utilize your description space fully.

It is a psychology of people that they buy products which have long descriptions because long descriptions give them a signal of trust and prevent them from thinking about product/service as a fake.

Conclusion: Write long descriptions of products

TIP 7.  Improve Page Load speed

Increase Page Load Speed

Everybody is addicted to speed. Now, here it is obvious that eCommerce store has many – many images. And that will in direct proportion cause your website speed decreasing. You need to take care of that. Low page speed has so many disadvantages.

When somebody clicks on your website and sees that it is taking time, more chances are that he will bounce back, ultimately causing to increase your bounce rate and then affecting your SEO Score. Low SEO Score is equal to low rankings and then again low rankings are equal to low traffic.

Conclusion: Increase your page speed anyhow. Use different free tools available.

TIP 8. FAQ’s

Ask Questions

Frequently asked questions (FAQ’s) If you don’t have FAQ section and If a customer has a query about the product in his mind he will ask in the comment section and will wait for your reply, then there are chances that by the time you reply, he will buy from another website without wasting any time.

SO FAQ’s are actually saving yours as well as customer’s time and takes him directly to the point of purchasing.

Conclusion: Create a seperate page for FAQ’s.

TIPS TO STAY DIFFERENT FROM COMPETITORS

TIP 9.  Create a disruption

List your products and services

Here, you have to list out all your products or services that you have to offer on your websites and ask yourself a few simple questions that will make you rethink on all the strategies.

Firstly ask yourself is there any other person offering the same products or services that you are offering? if yes, then how much is the difference in prices? If no, then focus on branding. If prices are almost the same then start adding value by giving some extra things that your competitors aren’t and thus create a disruption

Conclusion: Know your competitors

TIP 10.  Find your target audience.

Find Your Target Audience

It is impossible to make a sale without running ads. And to run effective ads you need to think very smartly while deciding your target audience. Understand the difference between consumer and customer.

The consumer is the one who consumes the product but the customer is the one who purchases the product for the one who consumes the product. You need to target always the customer, not the consumer.

Conclusion: Target customer, not consumers.

TIP 11. Do Branding

Do Branding

You are running a store and one way to stay unique from your competitors is to start branding yourself. Improve your packaging and start putting your watermark on every image. Give the best service you can to retain your loyal customers.

conclusion: stay unique from your competitors.

TIP 12.  Social sharing

Social Sharing

On every product page give them a button to share a product with their concerned people. Make social media accounts on every platform and bring traffic from different sources as well.

Ignoring social media is not a good idea. More people will come to know about the products and services that you are offering. This button is very – important

Conclusion: encourage social media sharing

TIP 13. Discounts

Offers Discounts

DISCOUNTS and COUPONS are one of the best ways to increase sales. But here, make sure that you are not losing money. Create discounts and offers that will make them think that it is a good deal and also you are still on a profit side.

This tactic is used for years and still continues to shows results.

Conclusion: Give them a limited time frame to use coupons to create urgency.

TIPS FOR INCREASING SALES

TIP 14.  Product Bundling

Bundle Your Products

Product bundling is a strategy that almost every big brand is using. Even Amazon itself is using this tactic to generate more sales. It is a great way to clear inventory.

It is a fair deal to both the dealer and the customer. You can create a bundle of products that are frequently bought together or are used together and give them a nice deal.

Conclusion: Recommended Plugin WooCommerce Product BUndle Choice & Yith WooCommerce Product Bundles

TIP 15.  Upsell Your Products

Upsell Your Products

Upsell means to offer a higher value product than the product that the customer is about to purchase, even if it belongs to the same category. You can upsell below the product.

For example, you can show a higher price laptop below the laptop that the customer is reviewing. You can do this by the plugin. It is said that the conversion rate of upselling is around 50-70%. SO why to lose 50-70% of customers.

Conclusion: Recommended Plugin can perform an upselling function. WordPress & WooCommerce Upsell Plugin

TIP 16.  Cross-Selling Your Products

Cross Sell Your Products

Cross-selling is somewhat similar to product bundling. Here you are offering, for example, shoe cleaner with the shoes at a discounted rate. Means not letting the customer buy only one product.

Make them buy 2-3 products together by the way of showing its usefulness, necessity, and suitability. It is said that the conversion rate of cross-selling is 5-20%. So again why to lose 5-20% of customers?

Conclusion: Same plugin. WooCommerce Product Bundle Choice

TIP 17.  Listing products

List Products on Amazon

Don’t just depend on your website. start listing your products on different platforms like Amazon and Flipkart etc. as they are already having traffic.

Mention your website link in the description of other eCommerce platforms. So that you can get traffic from those platforms also.

Conclusion: list on other eCommerce Platforms.

TIPS FOR RETAINING CUSTOMERS

TIP 18.  Email Marketing.

Use Email Marketing

Owning an eCommerce store, you may have a list of emails of existing customers. Every time you start a sale or offer a discount, give your existing customers first priority.

It will give them value. They will feel to be a valuable part of your business. You can start running an email marketing campaign.

Conclusion: Recommended tool and plugin is Mailchimp

TIP 19.  Remind about their cart

Increase Sales With Email Marketing

Using an email marketing campaign, remind your users that they have a product added to their cart and haven’t made a purchase since a month or so.

Make it personalize. Ask them a reason for why they haven’t purchased. What is it that it stopping them to buy it.?

Conclusion: Push them on what’s in their cart.

TIP 20.  Ask for ratings.

Ask your Customers for Reviews

Asking for feedback and reviews is always annoying to them. But you can make it interesting. Give them something in return to give you a review. Don’t worry about your loss. It will always be beneficial for you in the future.

One nice review can encourage other 100 visitors. You can see a clear benefit on why you should give something in return for a review.

Conclusion: Ratings/Reviews/Feedback always payback.

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