20 Actionable Tips for Increasing Wordpress eCommerce Sales
Written by webtechs

20 Actionable Tips for Increasing WordPress eCommerce Sales

20 Actionable Tips for Increasing WordPress eCommerce Sales

These days creating an eCommerce store has become easier than ever on WordPress. WordPress provides so much easiness to developers. But by just setting up an online store will not bring you any traffic. You need to know how to bring traffic and then convert them into sales.

Because of the high amount of convenience provided by WordPress, there has been a lot of competition in online sales now more than it has ever been before.

Here are some tips by us to increase the online sales that probably nobody told you.

TIPS FOR CREATING BEST STORE

TIP 1.  Setting up your store using Plugin

Set up Your Woo Commerce Store

Now it’s practically impossible to set up your store manually without using any plugin. Plugins like WooCommerce, Easy Digital Downloads, wp eCommerce are used to set up an online store.

Just by installing the plugin, it does most of our work. Downloading any one of these plugins is not ignorable. WooCommerce has captured the market share 61.8 % by ranking 2nd.

Conclusion: Recommended Plugin WooCommerce

TIP 2. Creating Best Navigation

Website Navigation Tips

It is a proven fact that when the website is properly built, meaning navigation of the website is user-friendly, then the visitors tend to spend more time on the website.

And when they spend more time in a store, they are likely to make a purchase because it is possible that he/she will like some product on your website. They give the best navigation tips

Conclusion: Create as easy navigation as possible.

TIP 3. Optimize Home Page.

Optimize Home Page

Your home page is the first thing that a visitor sees and do not forget the cliche saying “The first impression is the last impression”. Your home page concludes what you’re up to actually. What do you want? Sales or better customer satisfaction? Your all intentions must be reflected on your home page.

Make your home page beautiful. Use colors methodically. Make it encouraging and cheerful. The better homepage will not let users leave your website

Conclusion: Include all you got on your home page.

TIP 4.  Use Only HD Images.

Use High Quality Images

Have you ever purchased anything without seeing a photo at least? Probably NO. Humans tend to imagine the product in their hand and then make a purchase.

So if the image is blurry or background is messed up, the customer will not be able to imagine a product in their hand. You are likely to lose a customer. Try putting up HD images or at least properly edited and with white background.

Conclusion: You can use photoshop for white background.

TIP 5. Put video if possible.

Video

It is known that 85% of people want to see more video content than images. Even for a second, considering it to be true if you don’t put up videos then you’ve already lost 85% of customers without doing anything.

Videos give them a vision of how the product will look, how will it work and how much will it be useful to me. Video answers many questions even before it arises in customer’s mind

Conclusion: Insert at least 1 video in each product.

TIPS FOR WHAT TO OPTIMIZE?

TIP 6.  Add a detailed description

Write Great Content

No matter whatever you are selling on your eCommerce store. Always put out great content in a description space. Utilize your description space fully.

It is a psychology of people that they buy products which have long descriptions because long descriptions give them a signal of trust and prevent them from thinking about product/service as a fake.

Conclusion: Write long descriptions of products

TIP 7.  Improve Page Load speed

Increase Page Load Speed

Everybody is addicted to speed. Now, here it is obvious that eCommerce store has many – many images. And that will in direct proportion cause your website speed decreasing. You need to take care of that. Low page speed has so many disadvantages.

When somebody clicks on your website and sees that it is taking time, more chances are that he will bounce back, ultimately causing to increase your bounce rate and then affecting your SEO Score. Low SEO Score is equal to low rankings and then again low rankings are equal to low traffic.

Conclusion: Increase your page speed anyhow. Use different free tools available.

TIP 8. FAQ’s

Ask Questions

Frequently asked questions (FAQ’s) If you don’t have FAQ section and If a customer has a query about the product in his mind he will ask in the comment section and will wait for your reply, then there are chances that by the time you reply, he will buy from another website without wasting any time.

SO FAQ’s are actually saving yours as well as customer’s time and takes him directly to the point of purchasing.

Conclusion: Create a seperate page for FAQ’s.

TIPS TO STAY DIFFERENT FROM COMPETITORS

TIP 9.  Create a disruption

List your products and services

Here, you have to list out all your products or services that you have to offer on your websites and ask yourself a few simple questions that will make you rethink on all the strategies.

Firstly ask yourself is there any other person offering the same products or services that you are offering? if yes, then how much is the difference in prices? If no, then focus on branding. If prices are almost the same then start adding value by giving some extra things that your competitors aren’t and thus create a disruption

Conclusion: Know your competitors

TIP 10.  Find your target audience.

Find Your Target Audience

It is impossible to make a sale without running ads. And to run effective ads you need to think very smartly while deciding your target audience. Understand the difference between consumer and customer.

The consumer is the one who consumes the product but the customer is the one who purchases the product for the one who consumes the product. You need to target always the customer, not the consumer.

Conclusion: Target customer, not consumers.

TIP 11. Do Branding

Do Branding

You are running a store and one way to stay unique from your competitors is to start branding yourself. Improve your packaging and start putting your watermark on every image. Give the best service you can to retain your loyal customers.

conclusion: stay unique from your competitors.

TIP 12.  Social sharing

Social Sharing

On every product page give them a button to share a product with their concerned people. Make social media accounts on every platform and bring traffic from different sources as well.

Ignoring social media is not a good idea. More people will come to know about the products and services that you are offering. This button is very – important

Conclusion: encourage social media sharing

TIP 13. Discounts

Offers Discounts

DISCOUNTS and COUPONS are one of the best ways to increase sales. But here, make sure that you are not losing money. Create discounts and offers that will make them think that it is a good deal and also you are still on a profit side.

This tactic is used for years and still continues to shows results.

Conclusion: Give them a limited time frame to use coupons to create urgency.

TIPS FOR INCREASING SALES

TIP 14.  Product Bundling

Bundle Your Products

Product bundling is a strategy that almost every big brand is using. Even Amazon itself is using this tactic to generate more sales. It is a great way to clear inventory.

It is a fair deal to both the dealer and the customer. You can create a bundle of products that are frequently bought together or are used together and give them a nice deal.

Conclusion: Recommended Plugin WooCommerce Product BUndle Choice & Yith WooCommerce Product Bundles

TIP 15.  Upsell Your Products

Upsell Your Products

Upsell means to offer a higher value product than the product that the customer is about to purchase, even if it belongs to the same category. You can upsell below the product.

For example, you can show a higher price laptop below the laptop that the customer is reviewing. You can do this by the plugin. It is said that the conversion rate of upselling is around 50-70%. SO why to lose 50-70% of customers.

Conclusion: Recommended Plugin can perform an upselling function. WordPress & WooCommerce Upsell Plugin

TIP 16.  Cross-Selling Your Products

Cross Sell Your Products

Cross-selling is somewhat similar to product bundling. Here you are offering, for example, shoe cleaner with the shoes at a discounted rate. Means not letting the customer buy only one product.

Make them buy 2-3 products together by the way of showing its usefulness, necessity, and suitability. It is said that the conversion rate of cross-selling is 5-20%. So again why to lose 5-20% of customers?

Conclusion: Same plugin. WooCommerce Product Bundle Choice

TIP 17.  Listing products

List Products on Amazon

Don’t just depend on your website. start listing your products on different platforms like Amazon and Flipkart etc. as they are already having traffic.

Mention your website link in the description of other eCommerce platforms. So that you can get traffic from those platforms also.

Conclusion: list on other eCommerce Platforms.

TIPS FOR RETAINING CUSTOMERS

TIP 18.  Email Marketing.

Use Email Marketing

Owning an eCommerce store, you may have a list of emails of existing customers. Every time you start a sale or offer a discount, give your existing customers first priority.

It will give them value. They will feel to be a valuable part of your business. You can start running an email marketing campaign.

Conclusion: Recommended tool and plugin is Mailchimp

TIP 19.  Remind about their cart

Increase Sales With Email Marketing

Using an email marketing campaign, remind your users that they have a product added to their cart and haven’t made a purchase since a month or so.

Make it personalize. Ask them a reason for why they haven’t purchased. What is it that it stopping them to buy it.?

Conclusion: Push them on what’s in their cart.

TIP 20.  Ask for ratings.

Ask your Customers for Reviews

Asking for feedback and reviews is always annoying to them. But you can make it interesting. Give them something in return to give you a review. Don’t worry about your loss. It will always be beneficial for you in the future.

One nice review can encourage other 100 visitors. You can see a clear benefit on why you should give something in return for a review.

Conclusion: Ratings/Reviews/Feedback always payback.

WebTechs.Net offers E-Commerce Web Design & SEO Services in Scottsdale

WebTechs.Net can help with E-Commerce website design and E-Commerce SEO services in Scottsdale, Phoenix, and surrounding areas in Arizona. For a Free Web Design or SEO consultation in the ScottsdalePhoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

WE GO ABOVE AND BEYOND

FOR OUR CUSTOMERS AND THEIR WEB HOSTING AND DESIGN NEEDS!

Start Getting More Results Online. Call (480) 348-0550 Today!

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How Much Does Local SEO Cost?

How Much Does Local SEO Cost?

On average local SEO costs about $1,500. Local SEO costs range from $450 to $2,500 for the US in 2019.

The question “How much does local SEO cost” is probably better stated as “What is the value of local SEO?” The key to measuring that value is knowing how it works, what benefits it can give you, and the impact that your choice of an SEO provider can have on costs and better yet, on results.

The average local SEO campaigns we presently build for our clients range from $450 to $5,000 per month for a single brick-and-mortar location. Some of the factors that influence pricing are:

  • Citations: Listing your business and its various locations in the top 40+ online directories is an essential local SEO strategy. You could possibly need up to 100 citations, depending on the industry your business is in. Running and taking care of citations may cost $50 to $150 per month.
  • Local Links: Building reliable links back to your site is another key local SEO fundamental. A beneficial SEO campaign may need a budget of $500 to $1,500 a month just for link development.
  • Locations: There are benefits to be had if you have a single website with multiple business locations, but there are still basic continual costs for managing multi-location local SEO campaigns. You can expect to budget $750 to $2,500 per month, for each location.

So, what should you budget for local SEO?

It depends, as it’s based on the particulars mentioned above and more. If your success depends on the speed and ease with which prospective customers can find you online (including mobile devices, when they’re most likely to be making fast decisions), then you can’t afford to not have a budget for local SEO. Learn as much as you possibly can about your key audience and their mannerisms, which should help you decide how much of your general advertising and marketing budget you should put toward a local SEO campaign.

Bear in mind that the old adage “you get what you pay for” holds particularly true for online marketing. A $500 a month budget will get you very little in the means of SEO, so you probably won’t see much in returns. You may not have to spend $5,000, either, unless you have a lot of locations. Here’s more information on typical price ranges for our local SEO campaigns.

The best thing to do is to talk with several local SEO providers about what they can do for your business and what they’ve done for others. Great results will usually speak for themselves.

Free SEO Consultation Scottsdale

For a Free SEO consultation in the Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Written by webtechs

3 Best Website Hosting Companies In 2015

Are you looking for reliable website hosting but don’t know the differences are between companies?

Well, this article breaks down the differences between the top 3 website hosting companies online.

Breakdown and Comparison: Godaddy and Network Solutions have fairly similar services and features they offer while WebTechs.Net offers a list of features included with their hosting that almost no company online offers. Along with Unlimited storage space and email accounts you get Website maintenance which includes: WordPress Updates, Software Updates, Graphic Changes and Creation, Content Changes, Source code changes and auto backups of your site that goes back 10 days. If your site ever crashes just give WebTechs a call and they can put your site back to how it was before the crash. There pricing is much more expensive but is taylored towards business owners who don’t like to make site changes themselves or don’t want to hire a website management company. Webtechs combines website management with web hosting for simplicity of use for the customer.

Website Hosting Introduction

Just about every business-even if it’s a small company with 1 employee-needs a website, and if even if you’re not a business owner you might still want a personal site or blog. Thanks to the plethora of services and options available, getting a website started with your own domain name (www.yoursitesname.com) is easy and affordable. One of the first steps in building a website is buying your domain name and find a reliable Web host (the company who will store your website files on their server). Web hosts have different options, bandwidths, storage capacities, email features, prices and applications.

What Are Hosting Servers?

While web hosts have the availability to offer dedicated hardware and virtual private servers, this list focuses on shared packages (the most affordable and common way to set up a website). For you information, though, it doesn’t matter in this case because you will be the only one with access to your files, you can’t access other peoples files or vice versa.

Your Web Hosting Needs/Requirements

Before you decide which web hosting package to buy, you need to figure out what requirements you need. The shared servers are affordable, but if you need performance and speed, you need to be looking at virtual or dedicated servers.

Starter Hosting Packages

Most web hosts offer limited features for their starter packages, and then expand upon that for higher-tier plans. Read the small print to make sure the plan you select offers the requirements you need. If you need a site builder (easy to use software or online applications that help you build sites easily – Not SEO friendly) to design your Website, make sure that the low-cost web host you are selecting comes with a site builder (if not you can add it on at an extra cost, usually around $5 bucks a month).

24/7 Customer Support

You might want to find a Web hosting company that offers 24/7 customer/technical support-if not by phone, then by chat or email. Forums, help tickets, knowledge bases are easy to use, but sometimes you just want to speak with someone without waiting for someone to respond to you.

Do I Need Windows or Linux Hosting Platform

Some Web Hosts offer choices between Linux or Windows hosting. The only reason you would need Windows is if you have an SQL Server or application that’s written in .NET. Most web hosts nowadays offer graphical interfaces or control panels to simplify your use and website management. You use icons and tabs to find your files instead of typing in the command line.

Not All Hosting Packages Are The Same

Although, these packages seem very similar, they are not the same. Some are more security optimized, offering antimalware and antispam tools. Others may offer a variety of email marketing tools. Before selecting a plan, consider how much you expect your company to grow in the future or just select a plan that is 1 year or less.

 

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Where did the Google my Business Listing go? Maps Listings Dissapeared?

Early on April 1st, 2015 the maps listings on Google suddenly dissapeared.

According To Search Engine Land, “Google has been automatically upgrading Google Place listings from the old system to the new Google Places dashboard”. On March 6th Google started sending out messages to local business owner telling them to remove any duplicate listings that might be hosted on their Google Plus account. Google is in the process of updating it’s map listing section, which is the reason none of the local business listings are showing up on Google.

What does this mean for your Google My Business/Places/Map Listing or What do I need to do for my listing to show up again?

Absolutely nothing, Google will put the places listings back up once they have finished the update. We figure that Google is either playing an April Fools Joke on us or that they upgrade is finally here. This upgrade should remove all duplicate listings as well as make users experience on mobile devices better. Google is all about switching to Mobile friendly use. You might of seen the new way Google is listing the businesses in the SERPs with the “Mobile Friendly” title above websites that are configured for Mobile Use.

What If My Website is Not Mobile Friendly?

In order to rank highly in the search engines you need a mobile friendly site. If your site is not mobile friendly, there is a good chance you might experience a ranking drop for your website. Higher a web company to build a mobile friendly site that will attract new users and get your rankings higher on Google.

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Solution: Fixing “This Site May Be Hacked” Message from Google

Having “malicious code” or automatic redirects on your wordpress website can cause Google to put your in their “blacklist” if you don’t fix the problem soon enough.

Most likely your getting this message because your site has been flagged by Google as malicious or it means that a cyber-spammer has successfully exploited your server/hosting and installed damaging code in your site. Your site is now either blacklisted by Google or displaying a message saying you may be hacked, and every visitor who comes to your site will either be prevented from reaching the homepage or automatically redirected to a an ad. Even search results where your site appears in the Business Listings will be flagged as malicious by Google.

Don’t worry though, we have put together an easy step-by-step guide to help you remove the malicious code by yourself and if you can’t figure it out we also have a service that can remove the malicious code and warning messsage from Google stating, “this site may be hacked” or “this site may harm your computer” from your wordpress installation before you get blacklisted or after depending on your circumstances. We will also show you how to re-submit your site to Google for a site reconsideration/review.

Step 1. Check to see if you have malicious code installed on your site

There are a couple ways to check for malicious code on your WordPress Installation.

1. GoDaddy

If you are hosted with Godaddy just give them a call and they can help you spot the code but they cannot take it out for you. Ours was installed in the index.php area of our website. You can also check for this code by visiting /appearance/editor/index.phpin your wordpress dashboard (You won’t be able to delete it out of there though, you will need to login to your file manager at Goddady – See Below). Here’s what the malicious code looks like:

If you are viewing it the source section of your website this same code will look like: <script>javascript redirect</script> and will be at the very top (Hint: There should be no scripts above the head section of your source. Also, no code goes above <?php in the index.php). This is how the code should look normally.

1. (Godaddy Continued) Godaddy can’t help me or the technician doesn’t know what I’m talking about? How Do I remove the Code Myself?

Here’s how to find the file your self. Go to “My Account” – Select Hosting – Click “File Manager” – Make sure your in the “Web Root Section” and you will see all of your core files. Heres what they look like:

Click on the file that says “index.php” *Remember earlier we said (no code above the<?php in the index.php) This index.php has malicious code in it above the <?php of the code and therefore it is malicious. (Same goes for the header.php – see below)

Remove the code and make sure that <?php is at the very top on line 1 of your code and click save. Jump back to your site and try to see if it’s still redirecting. If it hasn’t stopped, the code may be somewhere else. Also, some of these malware codes stop redirecting after a user clicks 1 time so get other people to click on your site from a google search before you decide that it’s fixed. You may be jumping the gun.

2. Check the Header.php

A normal Header.php looks like this: (No code goes above <?php, so if you have code above there, its probably malicious as well.)

3. Wp-config.php

Heres what a normal wp-config file for wordpress looks like:

The generic names above will be replaced with the actual URL of your site. If you notice that your URL looks funny or is a completely different URL alltogether then this is where your malware is coming in.

4. Run a Malware Scanner Like Securi Scan

We tried running this plugin and it did show that we had malicious code but not where it was. It seemed like they just wanted us to sign up for their protection first. I wouldn’t suggest using this method unless you absolutely have to. The one benefit about this plugin is that it will log when users log in and make changes so that anytime you see changes from somewhere else you will know that you have been hacked.

Step 2. Keeping Malware Out for Good

Now that you got the malware or malicious code removed from your site it’s time to keep it out. Here are steps to make sure your malware never comes back:

  • Change all your passwords to your wordpress and godaddy
  • Update all WordPress Plugins and get rid of any that you aren’t using (Do this for subdomains as well)
  • Update all WordPress Themes (Even ones not being used)
  • Install a security plugin like “I Themes Security Plugin for WordPress” (Easy – It has a checklist of things you should do to make sure your site is protected)

Step 3. Request Site Review/Consideration from Google

In the final step you will need to request a site review from Google and hopefully they provide a clean bill of health. Just log back into Google Webmaster Tools and visit the Health -> Malware page. Click the link to request a site review. Once Google has deemed you no longer compromised the malware warning messages will start to disappear. This may not happen as quickly as you like but will happen.

Conclusion

I know it can be a frustrating and confusing to get your site hacked but it is not the end of the world. This problem is definitely fixable. If you need expert help removing the malicious code don’t hesitate to give us a call or fill out our contact form.

 

Written by webtechs

9 Easy Ways/Tools To Build Free High Quality PR Backlinks For Your Website – How To

Backlinks are incoming hyperlinks coming from one site to another. These links also provide power to your website. Getting links from High PR sites increases your sites PR.

Video: Watch this quick video explanation of “What are Backlinks?”

 

3 of the Easiest Website Submission Sites Online

The first 3 are super easy and all you have to do is enter your URL of the site you want to submit. The first one is a super easy tool to use called “Backlink Maker” by SmallSEOTools.com. Just pop in your URL and your wait for the submissions to finish or move on to the next submission site while you wait. It should realistically take about 2 minutes for the submissions to finish and these links come from safe PR 3, 4, 5, 6, 7, 8, & 9 sites. While you wait, let jump over to PingMyUrl.com. This is another easy submission tool that allows you to enter your URL and pings that URL from 1600 different websites. If you’re looking for a quick way to index your site to Google, this tool will get you there in a heartbeat. The third site is Sitevaluefox.com, on this site you will also be able to pop your web address and click submit. Site Value Fox is a site that automatically submits your URL to 457 different website evaluator sites. They basically are scanning your site to see what your earning potential is, but at the same time creating backlinks to your site.

Easy to Medium Difficulty Free High PR Submission Sites List

  • Exalead: http://www.exalead.com/search/web/submit (Page Rank 6) – Enter your URL of your website, a valid email address and enter the capatcha code correctly and your done.
  • Active Search Results: activesearchresults.com (Page Rank 5) – Enter your website address of your website and your good to go.
  • Active Search Results: http://www.gigablast.com/addurl (Page Rank 2) – Same as the previous submission. Enter your website address of and your good to go.
  • Jayde: http://www.jayde.com/submit-site.html (PR 4) – For this submission you will need to enter all of the details about your business including: Business name, address, title, description, social media accounts etc…
  • Sonic Run: http://search.sonicrun.com/freelisting (PR 6) – Enter your URL of your website, a valid email address, your name and agree to the terms and conditions.
  • 1001 Links: http://www.1001links.de/ (PR 4) – This site is in another language and you are going to have to grab Google’s translator tool. Once you get on the site, you will notice that it is in another language. Go ahead and use the translator tool to change the content to your language. Once you have changed the content, you will notice there is a little blue menu button near the top that say “add a link” Click that button and it will take you to a screen where you must translate again but this time you need to create an account. Create the account using any email address and password. It will ask you to verify your email, so go ahead and verify, then come back and fill out your listing.

Conclusion

These are just started backlinks and you will most likely need more than this to rank for very competitive markets. I hope you enjoyed this post and good luck with your submissions. Stay in tune with our blog, we are always creating new content to help Beginner SEO’ers and small businesses understand and learn more about SEO. If you are new to our blog please consider checking out our started post titled “What Is SEO / Search Engine Optimization and Do You Need It?”.

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What Is SEO / Search Engine Optimization and Do You Need It?

SEO is the process of optimizing your landing page or website to rank highly on Google’s search engine. Another Word for SEO is “Search Engine Optimization”

Video: Watch this quick video explanation of SEO by SearchEngineLand.com

I know your first question is “how do you guys optimize my website for the search engines?”, and the answer to that question is an easy one. There are only 2 different factors that pertain to SEO optimization. The first one is On-Page Optimization (discussed in this post) and the other one is Off-Page Optimization. On-Page optimization deals with changing around the keywords, coding of your website, titles, meta tags, and alt text on pictures. Off-Page Optimization (discussed in another post) deals with link building, submissions, content marketing and other factors but we will get to that in another post. On-Page optimization is very necessary because Google looks at your website totally different than people do. Google reads your website using what’s called an “algorithm”.

Google’s Algorithm

Google’s algorithm is basically a way for Google to read your website and calculate where they think you should rank based upon different factors. The Google’s algorithm takes many different factors into account when ranking your website on the search engines, but the most important factors are the ones I previously mentioned in the above paragraph and more specifically, the most important factor is Keywords.

Keywords: Most Important Factor for On-Page Optimization

The keywords on your website (Keywords definition: The descriptive text or words on your website) are by far, the most important thing SEO Companies are usually focused on when optimizing your website. Without words on your site, Google is unable to tell what kind of business you are running. For Example: Let’s say that you own a Air Conditioning Repair Company in Phoenix Arizona. If you were to use those exact words, Google would know that you are:

1. An Air Conditioning Repair Company
2. In the city of Phoenix
3. In the state of Arizona 

The same goes with any business or website. By adding these descriptive words on your page, you are allowing Google to crawl your site and find out what business category they should put you in, and most importantly, what keywords you should rank for.

On-Page SEO: Titles and Content Structure

Your title and structure of your website also need proper keyword usage. You can pretty much look at the structure of your webpage as an essay. Included in every essay, there should be at least 3 key attributes:

1. Thesis statement: The title of your webpage is basically a thesis statement. It introduces the webpage to the readers. Your title should be completely relevant to the content you want to discuss on the page. Let’s use the “Air conditioning repair guy” again to create an example. A good title for an AC guy in Phoenix would be, “Air Conditioning Services and HVAC Repair Contractors in Phoenix AZ”. You see, this topic/title lets the reader know that this page is going to be about Contractors that perform HVAC and Air Conditioning repair services in the city and state of Phoenix Arizona. Once again, this statement helps the reader understand what kind of website they are on and also helps Google know what keywords they should rank you for.

2. Body Paragraph: Usually This is the heart of where most of your words/content are going to be read. Usually, the body paragraph is around 3 paragraphs or so and follows the keywords that were mentioned in the title. In this case our first paragraph would be about “Contractors”, the second paragraph would be about “HVAC repair” and the third paragraph would be about “Air conditioning service”. The body paragraph helps backup your main topic. By using these paragraphs properly, you are mentioning additional information about your keywords that helps the reader understand your content and helps Google categorize you better.

3. Conclusion: The conclusion of an essay wraps up the information you just talked about and mentions the topic once again. This could be the same as the closing of your website. Most websites make a statement at the end of the webpage. For example: For our AC guy, his conclusion would read, “If you need HVAC Repair or Air Conditioning services for your home or business in Phoenix AZ, Please contact us”.

Conclusion

Using keywords and proper structure will help you create web pages that are properly structured for the reader and most importantly, optimized for Google’s algorithm.
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