For many companies, a website is at the core of their digital marketing efforts. Good website content should solve a user’s problems and offer solutions. The content must also be user-friendly with the potential to be your most powerful marketing tool. Learn how to update and improve your site’s content below!
How To Improve Your Website Content
Rapidly changing digital trends can quickly make your website and its content feel old and outdated. Of course, a complete redesign may be a great idea, but not everyone has the time or money to fund this overhaul. To overcome any content issues, we’ve put together a list of 8 ways to improve your site.
1. Optimize Page Speed
Waiting for a page to load for long periods of time is one of the most frustrating experiences for users today. People are now accessing content all over the world using many different platforms and devices. Whether a user is on their laptop or cell phone, they expect content to load quickly.
If they don’t get the content fast enough, they will bounce to a different website altogether. Users simply do not have time to wait for something to load. One simple step to improve your site’s speed is to compress all images before loading them onto your site. Image file size is one of the top causes of slow page speed overall.
2. Use Bullet Points To Highlight Key Information
Bullet points are great because they ensure the user gets the most useful information as quickly as possible. Make use of bullet points in your content to highlight things like solutions, benefits, and key features.
Using bullet points to highlight key information will ultimately make your propositions more attractive, enabling users to get all the details they need. There are plenty of unique icons you can use to get creative with your bullet points, while being user-friendly, at the same time.
3. Use Well-Designed And Written Headers
Your content and headings need to be driven by what your potential customers are searching for. Putting keywords in your title is crucial for targeting a specific message and attracting your ideal audience.
Typically, search engines give preference to headings over other content, so choosing the right keywords can make all the difference. Headers help guide your users through your content and site, finding sections that may speak to them directly.
4. Unique Calls To Action
Calls to action (CTAs) that are clearly marked using an action word help users navigate your site more easily. When creating buttons for your site, you need to consider the psychology of color. Different colors evoke different messages, so figure out what message you’d like to get across and test color variations.
One more thing to consider is the wording you use on the buttons. The words need to include a verb or action that makes the user want to do something. No emotional connection will lead to no action, so make sure your words are action-oriented and time sensitive.
5. Include Images
When users first find your site, it’s quite easy for them to pick out generic, stock images. It’s no secret that using stock photography can decrease a user’s trust. While some stock photography can be high quality, it will ultimately fail to create a connection between brand and user.
In general, no stock image will be able to convey your brand, products, and services as well as you can. Only your own images will be able to spark a connection between you and potential customers. Use your images strategically, placing them in the right spots to support your content while also giving users a visual break from the text.
6. Keep The Website Pages Consistent
Keep the following things consistent on your site: Font, heading sizes, colors, design elements, photos, and button styles. Consistency makes everything on the site match, which is crucial for both users and search engines.
You must provide an aesthetically pleasing experience for your users as they browse your site. Drastic design changes from one page to the next can cause users to feel confused and lose trust in your brand.
7. Make Sure The Site Is Mobile-Friendly
It’s crucial that your site is mobile-friendly and easy to navigate using any sort of device. Google recently started penalizing sites that don’t meet the mobile-friendly standards of the 21st century.
Responsiveness is also very important. This is one of the most valuable ways in which you can improve your site’s overall usability.
8. Clean Up Any 404 Errors
Search engines may not punish you for soft 404 errors (“page not found”), but users certainly will. Encountering these errors makes users question the site as a whole, and, most times, they will opt to search elsewhere.
Just like slow page loading times, 404 errors are a frustrating experience for all users. Simply put, these errors cause disruption.
Extra Tips To Improve Website Content
There are a few key elements needed to ensure your blogs, copywriting, and other content keep your audience engaged. When writing for your audience, make sure to follow these steps:
- Know The Content Type: You’ll need to make sure you understand the type of content you are creating. Determine what makes each and every type of content successful and appealing to the masses.
- Know Your Audience: You must make sure you know exactly who you are targeting. Figure out what your audience wants, needs, and searches for. Tell your audience about your product and how it can help them.
- Research: Your business needs to be established as an authority on the subject you are writing about. Do extensive research prior to writing and use credible sources for your information.
- Stay Organized: Organization will help keep your audience engaged for longer periods of time. Start your piece with broad information, getting more specific later on.
- Remain Focused: Make sure you always stay on topic so you do not lose the attention of your audience.
- Track Your Content: Once published, it’s crucial to track the progress of your content. Find out how many users clicked on your posts, how many stayed for long periods of time, and how many leads have come from the content.
WebTechs.Net Content Writing Services In Scottsdale
Content writing is used to inform, educate and entertain, rather than focus solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.
One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.
Content writer tasks include the following:
- Email Campaigns.
- T.V./Radio Scripts.
- Sales Letters.
- Web Page Content.
- Social Media.