Garage Door Repair SEO Case Study

BACKGROUND

This garage door repair company in Mesa, Arizona in June of 2015 with a focus on wanting to rank more for “garage door repair” or “new garage doors”. They did have an SEO strategy in place but it was getting a small amount of traffic. Traffic for this website was averaging about 360 visitors per month.

SEO KEYWORD RESEARCH

We researched the keywords for this industry to find that many people were searching for all types of “garage door repair keywords” but not just using repair keywords. They were searching for things like “garage door panel replacement”, “garage door won’t open all the way”, “garage door repair cost” etc. However, the most popular keywords searched were “garage door repair” and “garage door repair near me”.

COMPETITION

Most of the competition already had pages and posts for their individual services like garage door repair and other related services like garage door spring repair. So, we decided to the same for our client but be more descriptive, offer more explanation where some sites didn’t go in-depth and more.

THE SEO SOLUTION

We decided to create local pages for their local garage door repair services and create posts to answer important questions users were asking all over the US like “how much does garage door repair cost?”. This helped their site rank locally when searching for “garage door repair” and “cost” keywords. The posts we created did so well it even took national rankings in the #1 spot for “garage door repair cost”.

SEO PACKAGE

This client was signed up for the Ultimate SEO Package. Their website receives over $118,196 worth of PPC traffic (this does not include their sales) and only pays us $1,395 per month.

MORE ANALYTICS

Garage door repair website is up over 5,800 visitors per month after using our SEO services since 2015. They are now ranking for garage door repair +city keywords, near me keywords and taking national rankings and featured snippets for answering common garage door repair questions on their website. Ultimate SEO package was used in this example.

WE CREATE SALES FUNNELS TOO!

As you can see below, we are going after all types of keywords that could create a sales funnel to our client’s site. We don’t just go for “Service + City” keywords, we are going after everything your potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. They start by looking for the answer online. For example, as you can see below, this client’s customers have searched answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well.

GARAGE DOOR REPAIR SEO KEYWORDS / PPC ADWORDS

Just with their top 10 keywords alone :

• 1022 clicks per month
• $23,120 worth of clicks per month
• $824 worth of clicks per day

Query	Clicks	Impressions	CTR	Position	CPC	Value Per Month	Value Per Day
garage door repair	414	60504	0.68%	12.69	$30	12420	443
garage door repair cost	169	2043	8.27%	1.26	$24	4056	144
garage door won’t open all the way	131	570	22.98%	3.36	$18	2358	84
garage door repair near me	66	18285	0.36%	9.38	$25	1650	59
garage door panel replacement	59	2064	2.86%	6.28	$6	354	13
garage door not opening all the way	43	295	14.58%	3.52	$16	688	25
garage door replacement panels	39	2113	1.85%	8.19	$6	234	8
garage door bottom panel replacement cost	36	361	9.97%	2.88	$5	180	6
garage door panel replacement cost	35	355	9.86%	2.94	$8	280	10
garage door repairs	30	2136	1.40%	17.35	$30	900	32
Total	1022					$23120	$824