Not too long ago, copywriters were always used for any and all marketing copy needs. Nowadays, many companies are opting for long-term results achieved by content writers. So, what are the differences between content and copywriters? Find out which writing service best suits your needs right here!
What Is Copywriting?
Copywriting is more straightforward than content writing. This type of writing will use persuasive language to appeal to consumers, leading them to hopefully take action. Copywriting is primarily focused on direct, short-term goals which result in generating sales. Companies will generally enlist copywriters to create advertisements, sales letters and emails.
A copywriter should be the type of wordsmith who can craft compelling headlines and leads, prompting customers to subscribe, follow-up or purchase a product/service. Most high-profile marketing campaigns have come from the hands of creative copywriters. When copywriting services are requested, companies will hope creative writing will lead to sales and the growing of their brand.
What Is Content Writing?
The biggest difference between the two styles is content writing being used to inform, educate and entertain, rather than focusing solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.
One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.
- Email Campaigns
- T.V./Radio Scripts
- Sales Letters
- Web Page Content
- Social Media
Content Writer Tasks:
- Email Newsletters
- Print Magazines
- Press Releases
- White Papers
Copywriting And Content Writing Differences
There are many differences between the services provided by content and copywriters. Content writers will write long-form copy, while copywriters always draft short-form copy. The goal for content writers is to drive organic traffic. Meanwhile, copywriters are looking for immediate results and sales. Below are three of the biggest differences between the two forms of writing.
1. Copywriters Sell, Content Writers Inform
A copy writer will be very direct, selling right to your target audience. A content writer, meanwhile, will inform, educate and entertain readers. Simply put, copywriting is utilized for sales, period. Content writing can attract an audience, keep them engaged and eventually turn them into loyal customers. Think of copywriters for your short-term sales goals, while content writers can help grow your brand in the long run.
2. Content Writers Create Future Sales
Undoubtedly, content writers will lay the groundwork for your company’s future sales. Even though content writers are not focused on sales, they are still concentrating on selling a product or brand to an audience. Customers want to trust a product/brand, while the company looks to build that trust through solid written content. Your online presence will massively increase through a successful blog campaign.
3. Content Writers Focus On SEO
Content writers are typically hired to drive inbound traffic. This means content writers need to have SEO expertise. These writers will choose topics for blogs based on keywords your company wishes to rank for, and eventually, turns into sales opportunities. Content writers will optimize their posts with a focus keyword that will appear in the headline, headers and throughout the body of the page.