Content writing has long been a staple of marketing. Without content, there would be less communication with an audience, ultimately leading to fewer leads and conversions. There are several different types of content writing these days, including newsletters, websites, and social media posts. Let’s take a look at these types of content writing to see which version is best for your marketing plan.
What Are The Types Of Content Writing?
Content writing should always be engaging and informative, using your brand’s unique voice the entire time. This marketing tool can span many different genres, but there are a few forms of writing that you will typically see.
When starting a marketing campaign, you should consider using these forms of content writing:
- Technical Writing.
- Content Writing.
- Social Media Posts.
With exceptional understanding of your brand and audience, technical or long-form writing can be the easiest type of content to produce. Using technical writing to create ebooks, how-to guides, and white papers will educate your audience on everything they need to know. One key to technical writing is making sure you don’t use too much jargon in the content.
Blogging is another staple of content writing. Blog posts undoubtedly help boost your website’s SEO rankings because search engines generally reward websites that constantly publish new content. Identifying and targeting high-ranking keywords to include in your blog posts will make your brand more visible online. This, of course, requires research and an understanding of how to use the ideal language your customer base searches for.
A 750-word blog post should include at least 5-8 industry-related keywords. There are many tools online to help you identify and capture high-value keywords quickly. Blogging will cover a wide variety of topics and have a range of writing styles, depending on the brand, topic, and company goals. Education, information, and entertainment are the foundations of any successful blog post.
Content writing is used to inform, educate and entertain, rather than focus solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.
One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.
Content writer tasks include the following:
- Email Campaigns.
- T.V./Radio Scripts.
- Sales Letters.
- Web Page Content.
- Social Media.
Email campaigns can definitely fall under the content writing umbrella, but it’s important to view them a bit differently. Content writing is usually geared toward an audience that is unfamiliar with your brand. With email campaigns, this is not the case. Your email list will contain the names of customers who enjoy your product(s) and wish to come back for more.
Approaching an email should be different than most other forms of content. It’s very important to provide your loyal email base with the latest news and offerings to keep them interested.
Social Media Posts
There is a huge audience on social media, with most companies expected to have a presence on the major platforms like Facebook, Twitter, LinkedIn, and Instagram. Creating for social media users means coming up with relevant, platform-specific posts.
It’s crucial to understand the intricacies of each platform when creating posts. For instance, a white paper about one of your products will likely do better on LinkedIn than it would on Facebook. Users are often looking for fun and engaging posts on all major platforms.
Content Writing Vs Copywriting
There are many differences between the services provided by content and copywriters. Content writers will write long-form copy, while copywriters always draft short-form copy. The goal for content writers is to drive organic traffic. Meanwhile, copywriters are looking for immediate results and sales. Below are three of the biggest differences between the two forms of writing.
Copywriters Sell, Content Writers Inform
A copywriter will be very direct, selling right to your target audience. A content writer, meanwhile, will inform, educate, and entertain readers. Simply put, copywriting is utilized for sales, period. Content writing can attract an audience, keep them engaged, and eventually turn them into loyal customers. Think of copywriters for your short-term sales goals, while content writers can help grow your brand in the long run.
Content Writers Create Future Sales
Undoubtedly, content writers will lay the groundwork for your company’s future sales. Even though content writers are not focused on sales, they are still concentrating on selling a product or brand to an audience. Customers want to trust a product/brand, while the company looks to build that trust through solid written content. Your online presence will massively increase through a successful blog campaign.
Content Writers Focus On SEO
Content writers are typically hired to drive inbound traffic. This means content writers need to have SEO expertise. These writers will choose topics for blogs based on keywords your company wishes to rank for, which eventually turns into sales opportunities. Content writers will optimize their posts with a focus keyword that will appear in the headline, headers, and throughout the body of the page.
How To Create Good Content Writing
There are a few key elements needed to ensure your blogs, copywriting, and other content keep your audience engaged. When writing for your audience, make sure to follow these steps:
- Know The Content Type: You’ll need to make sure you understand the type of content you are creating. Determine what makes each and every type of content successful and appealing to the masses.
- Know Your Audience: You must make sure you know exactly who you are targeting. Figure out what your audience wants, needs, and searches for. Tell your audience about your product and how it can help them.
- Research: Your business needs to be established as an authority on the subject you are writing about. Do extensive research prior to writing and use credible sources for your information.
- Stay Organized: Organization will help keep your audience engaged for longer periods of time. Start your piece with broad information, getting more specific later on.
- Remain Focused: Make sure you always stay on topic so you do not lose the attention of your audience.
- Call To Action: Asking your audience to do something will result in higher engagement, overall. This can mean an increased click-through rate and/or more interest in your specific brand.
- Track Your Content: Once published, it’s crucial to track the progress of your content. Find out how many users clicked on your posts, how many stayed for long periods of time, and how many leads have come from the content.