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Cost Effective SEO: 7 Best Strategies

Cost Effective SEO Strategies

These days, impactful SEO does not have to come with a hefty cost. Let’s take a look at some of the best cost-effective SEO strategies below to help build your online brand into a long-term success!

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What Are The Best Cost-Effective SEO Strategies?

Whether you are simply an individual with a blog or you’re starting a small business, the strategies outlined below can give you the online results you desire without a massive marketing budget. Check out 7 of the best cost-effective SEO strategies and how to properly implement them into your website.

1. Improve/Update Existing Content

One of the easiest cost-effective ways to improve your SEO is by improving and updating the content your site already has. It’s always a good start to update and optimize existing landing pages and blog posts to make them more search-engine friendly.

Improve your existing content to make it more relevant to your target audience. You can begin updating all the content on your site before attempting to create brand new content.

How to improve your existing content:

Identify any underperforming pages. Check for things like weak meta descriptions and outdated content.
Add more internal links. Increase your internal linking to encourage your audience to find more helpful information within your site.
Update old content. Update your site’s information and create more engaging content for your audience.

2. Optimize For Local SEO

If your business is targeting a specific geographic area, it’s wise to optimize for local SEO. This can result in a significant impact on your visibility without the need for a huge SEO budget.

Local SEO methods can help you outrank your competition. Target searches related to your area, and you could see a steady flow of traffic courtesy of nearby customers.

How to optimize for local SEO:

Claim and optimize your Google My Business profile. Make sure all your business details are accurate and up to date.
Use local keywords in your content. Local keywords should be placed in your site’s content, meta descriptions, and title tags to help search engines understand your services.
Ask for reviews. Always encourage satisfied customers to leave online reviews as you strive to build trust in your community.

3. Acquire Backlinks

Time and time again, backlinks remain one of the most important ranking factors for SEO. You may be able to purchase a bundle of high-quality links, but thankfully there is another way to build backlinks without spending money.

You can either acquire these valuable backlinks through quality content, or you can reach out to relevant websites to offer content in exchange for links.

How to build your backlinks:

Identify websites that relate to your industry. Reach out to these sites and offer to contribute content in exchange for links.
Create valuable original content. Useful content, such as how-to guides, can entice other sites to link to your site.

4. Utilize Social Media For Organic Traffic

Social signals, such as likes and shares, may not directly impact your rankings, but social media can certainly play a role in driving much wanted organic traffic to your site.

Sharing your original content on various social media platforms can help you engage with an audience. This can result in building brand awareness without ever paying for ads.

How to use social media to bring in traffic:

Share your content. Regularly post your content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn for more online exposure.
Encourage your audience to share your content. This can increase both your visibility and traffic.
Be responsive. Always respond to comments and start conversations that is relevant to your audience.

5. Prioritize User Experience

The number one priority for Google is to provide users with the information they are searching for. If someone does a search and clicks on the first link to find the appropriate information, that helps build trust in Google and its overall rankings.

When a user clicks on a link and stays on the same website for a good amount of time, this signals to Google that the site is very helpful. While Google has never said outright that user time on a page is a ranking factor, it’s no secret keeping users on your site for as long as possible is a great thing.

A user that clicks on your post and finds helpful information is more likely to stick around and search throughout your site. Longer blog posts tend to rank the highest nowadays, with the average first-page result post on Google totaling almost 2,000 words long each.

When an audience reads a blog post that they enjoy, they’re more likely to share it, which can drive your website’s traffic up.

When you get lots of traffic and repeat customers, this shows Google that people like your site and will ultimately raise your authority level within their algorithm. This is great from an SEO perspective, but it’s even better for the overall success of your website.

How to focus on user experience:

Ensure easy navigation. Make your website easy to use with simple buttons, menus, and calls-to-action.
Prioritize mobile users. Make sure your site is responsive and performs well for all device types.
Focus on organization. Your site’s layout should be clean and organized, making life easier for your audience.

6. Target Long-Tail Keywords

Most people that begin their SEO journey will target specific keywords related to their industry or business. For example, if you own an auto repair shop you might target terms like “auto repair” or “car ac repair”. While this is a wise idea, it might take you a long time to reach the top spot unless you own the largest auto shop in the country.

The SEO world is super competitive, but there is one technique new bloggers can approach for an advantage. The best bet for newer brands is to target longer, more specific keywords. These are keywords your target audience is searching for, directly related to your business offerings.

These are called long-tail keywords and they are a crucial tool for new bloggers to use. They are the ideal terms to target in a blog post. Instead of “auto repair”, you could create a post called, “what is the average labor rate for auto repair”.

While these keywords will not pull in as much traffic to your site as shorter keywords, you could still end up with a larger audience for one single long-tail blog than several others.

How to target long-tail keywords:

Find industry-related keywords. Identify and target long-tail keywords that have less competition.
Create content around these keywords. Your target audience has questions; it’s your job to provide in-depth solutions.

7. Optimize Technical SEO

You know on-page and off-page SEO, but what is technical SEO? Technical SEO is all about ensuring search engines have no problem crawling, indexing, and understanding your site.

It’s no secret good technical SEO can get quite complex, but thankfully there are several cost-effective ways to improve your site without a large budget.

How to optimize your site’s technical SEO:

Ensure quick load time. Optimize image sizes and eliminate unnecessary scripts.
Check if your site is mobile-friendly. You can use Google’s Mobile-Friendly Test to see how your site performs.
Simplify the URL structure. Short and descriptive URLs tend to rank higher in search results.

Conclusion

The cost-effective SEO strategies detailed above can ultimately help your site rank higher, attract traffic, and build a loyal audience without spending a fortune. Update your site, optimize for local SEO needs, use social media, and watch as you boost your presence online.

SEO is a long-term investment, and even a small budget that puts the right strategies in place, can yield meaningful results. For more tips, contact the experienced SEO experts at WebTechs today!

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Are You Looking For Cost-Effective SEO Services?

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

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Does Blogging Help Seo?

Does Blogging Help Seo

Starting a blog is one of the easiest ways to directly increase your chances of ranking high in the search engines. Let’s take a look at some common reasons why a blog is so helpful for SEO.

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How Does Blogging Help SEO?

Consistent blogging is great for SEO purposes, as it helps with multiple ranking factors. When you regularly post high-quality blogs on relevant topics, it can make a huge difference in your site’s overall performance.

Blogging helps you reach an audience and perform well in the search engines. Let’s look at a few reasons why blogging can boost your website.

1. Internal Linking Opportunities

A large portion of SEO depends on linking. Internal links are the easiest for any blog since you can create them yourself. Failing to include internal links in your blog posts is one of the easiest SEO mistakes a site can make.

While there will undoubtedly be many good opportunities for internal linking on your site’s main pages, the options will really grow once you start a blog. As you create more pages, you add more natural opportunities to link to some of your other pages.

Every time you do this, you can strategically use the anchor text to let Google know you are intentionally strengthening the page and/or keywords you are linking to.

2. Keeps Your Website Up To Date

This is one of the biggest reasons why people continue to blog today. As a user, when you click on a website that needs to update information, you may move on elsewhere with your search. You always want your website and its content to be up to date.

Google never wants to send users toward outdated information. Websites that are updated regularly signal to Google that the sites are alive, well, and offering the highest quality content. It will also give the search engine algorithms more reason to index your site as often as possible.

Unless business offerings or hours change frequently, you might not update your home page that often. For this reason alone, blogging can be the most practical tool for adding fresh, new content to your site on a regular basis.

3. Blogging Can Target SEO Optimized Keywords

Most people that begin their SEO journey will target specific keywords related to their industry or business. For example, if you own an auto repair shop you might target terms like “auto repair” or “car ac repair”. While this is a wise idea, it might take you a long time to reach the top spot unless you own the largest auto shop in the country.

The SEO world is super competitive, but there is one technique new bloggers can approach for an advantage. The best bet for newer brands is to target longer, more specific keywords. These are keywords your target audience is searching for, directly related to your business offerings.

These are called long-tail keywords and they are a crucial tool for new bloggers to use. They are the ideal terms to target in a blog post. Instead of “auto repair”, you could create a post called, “what is the average labor rate for auto repair”.

While these keywords will not pull in as much traffic to your site as shorter keywords, you could still end up with a larger audience for one single long-tail blog than several others.

Keywords

4. Blogging Can Improve Users Time On Page

The number one priority for Google is to provide users with the information they are searching for. If someone does a search and clicks on the first link to find the appropriate information, that helps build trust in Google and its overall rankings.

When a user clicks on a link and stays on the same website for a good amount of time, this signals to Google that the site is very helpful. While Google has never said outright that user time on a page is a ranking factor, it’s no secret keeping users on your site for as long as possible is a great thing.

A user that clicks on your post and finds helpful information is more likely to stick around and search throughout your site. Longer blog posts tend to rank the highest nowadays, with the average first-page result post on Google totaling almost 2,000 words long each.

5. Builds A Connection With Your Audience

While this is not a direct ranking factor, it is absolutely something that contributes greatly to linking factors. When an audience reads a blog post that they enjoy, they’re more likely to share it, which can drive your website’s traffic up.

When you get lots of traffic and repeat customers, this shows Google that people like your site and will ultimately raise your authority level within their algorithm. This is great from an SEO perspective, but it’s even better for the overall success of your website.

People in your target audience will visit your site, connect with its content, and hopefully become regular followers of your blog.

Conclusion

Earning backlinks is one of the hardest parts of SEO. When you start to acquire backlinks, Google will recognize your site as trustworthy and authoritative. Backlinks are a crucial part of building your blog and site. A regularly-updated blog provides more opportunity to acquire these backlinks.

Blogging is a great way to keep your website fresh, build an audience, and find success in the SEO world. Once your blog really gets going, you’ll start to see some desirable backlinks coming your way.

Are You Looking For SEO Content Writing Services?

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What Is Content Writing?

Copywriting Vs Content Writing

Not too long ago, copywriters were always used for any and all marketing copy needs. Nowadays, many companies are opting for long-term results achieved by content writers. Find out why a content writing service could suit your needs below!

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What To Know About Content Writing

The biggest difference between the two styles is content writing being used to inform, educate and entertain, rather than focusing solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.

One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers.

Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.

Copywriter Tasks:

  • Advertisements
  • Email Campaigns
  • T.V./Radio Scripts
  • Sales Letters
  • Catalogs
  • Web Page Content
  • Social Media
  • Postcards
  • Promotions
  • Slogans

Content Writer Tasks:

  • Blogs
  • Articles
  • Features
  • Email Newsletters
  • Print Magazines
  • Books
  • Press Releases
  • Podcasts
  • White Papers
  • Film

Content Writing Vs Copywriting

There are many differences between the services provided by content and copywriters. Content writers will write long-form copy, while copywriters always draft short-form copy.

The goal for content writers is to drive organic traffic. Meanwhile, copywriters are looking for immediate results and sales. Below are three of the biggest differences between the two forms of writing.

Copywriters Sell, Content Writers Inform

A copy writer will be very direct, selling right to your target audience. A content writer, meanwhile, will inform, educate and entertain readers. Simply put, copywriting is utilized for sales, period.

Content writing can attract an audience, keep them engaged and eventually turn them into loyal customers. Think of copywriters for your short-term sales goals, while content writers can help grow your brand in the long run.

Content Writers Create Future Sales

Undoubtedly, content writers will lay the groundwork for your company’s future sales. Even though content writers are not focused on sales, they are still concentrating on selling a product or brand to an audience.

Customers want to trust a product/brand, while the company looks to build that trust through solid written content. Your online presence will massively increase through a successful blog campaign.

Content Writers Focus On SEO

Content writers are typically hired to drive inbound traffic. This means content writers need to have SEO expertise. These writers will choose topics for blogs based on keywords your company wishes to rank for, and eventually, turns into sales opportunities.

Content writers will optimize their posts with a focus keyword that will appear in the headline, headers and throughout the body of the page.

Content Writing

Content Writing Services In Scottsdale

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Website Development Timeline

How Long Does It Take To Build A Website

Building a new website for a small to mid-size business will take anywhere from 3-6 weeks to complete. It’s no secret that building a site from the ground up can take time, so make sure you are prepared for all the steps that come with this project.

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Building A Website In 3 Steps

How long your website takes to build can vary based on several factors, including the size of the company building the site and the scope of your project. Typically, any new build can be broken down into a three-step process.

Step 1. Plan And Strategy Development

Preparation is a vital part of any website development. Knowing what you want your website to look like and what its goals should be is half the battle with this process. Without this information, the website development team you hire has to start from scratch, which will only extend the project timeline. Any experienced designer should be able to offer ideas that you might not come up with in the original mockup.

For instance, the development team could explain why a particular feature may not work within your site’s design. They can offer alternatives that make the mobile user experience better. Always consider the insight these professionals can offer, but ultimately final design and features are your call.

The best case scenario for this part of the process is a total timeline of 1-2 weeks. This step will generally consist of a lot of back and forth over email, phone or even video calls. Top developers will always ask questions and offer feedback throughout this step.

Estimated Timeline: 1-2 weeks.

Step 2. Design And Develop

Once the plan of action is in place, it’s time to start on the website’s design. In most cases, the dedicated designers will be able to provide you with detailed mockups of how your website will look before it goes live. Mockups are provided for client approval before beginning the next step of the process. Since development has yet to begin, any suggestions or revisions shouldn’t set the process back much.

Be sure to ask for mockups of all pages during this step; not just the homepage. Layout is very important for most new websites, and at this stage of development the site will really start coming to life.

The development stage is where the magic truly happens. Your hired team will now take the mockups and turn them into a fully working website. This part of the process can take a little bit of time, as setbacks can occur. Either way, the development of site shouldn’t take more than a couple weeks, overall. Most teams will overestimate the needed time to give themselves breathing room for any hiccups along the way. Good developers should always keep customers in the loop, even during this step.

Estimated Timeline: 1-2 weeks.

Step 3. Final Review

Every site will undergo one final round of revisions before going live. You’ll want to take a close look at how everything within the site works. Generally, there are always corrections or adjustments to make during the final review. Any issues should be caught and fixed before the site is finalized. You can expect this stage to take no longer than a few weeks.

Estimated Timeline: 1-2 weeks.

Building A Website

How Much Does It Cost To Build A Website?

A simple website built for small to mid-size businesses can cost between $1,000-$2,000. The first step in the process involves purchasing a domain name. Most domains come with a simple annual fee of $14.99, according to MonsterInsights.

Website Development In Scottsdale 

Located in Scottsdale, AZ, WebTechs.net has been providing website design and hosting services in the area since 1997. The hosting services at WebTechs guarantee that servers will never become overloaded. Additionally, dedicated fiber-optic lines, advanced security and unlimited space is provided to customers.

Constant monitoring and maintenance is just part of the package that gives your site little to no downtime whatsoever. Keep your local business in the area with WebTechs serving all your online needs. These packages are perfect for small to mid-sized businesses.

Are you looking for more than website hosting? With WebTechs you will also be able to find expert content writing services and an SEO campaign that best serves your company/product goals. Top-notch web design will help your site stand out above the competition! Whether you are looking for custom website design, a re-design or design for your personal and/or ecommerce site, WebTechs is here to help. Don’t just take our word for it, though. Check out these reviews from some of current customers right here.

WebTechs.Net In Scottsdale

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Best Website Hosting For Small Business

Website Hosting Cost In Scottsdale

For many companies, a website is at the core of their digital marketing efforts. Breakdown and Comparison: Godaddy and Network Solutions have fairly similar services and features they offer while WebTechs.Net offers a list of features included with their hosting that almost no company online offers. Along with Unlimited storage space and email accounts you get Website maintenance which includes: WordPress Updates, Software Updates, Graphic Changes and Creation, Content Changes, Source code changes and auto backups of your site that goes back 10 days.

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If your site ever crashes just give WebTechs a call and they can put your site back to how it was before the crash. There pricing is much more expensive but is taylored towards business owners who don’t like to make site changes themselves or don’t want to hire a website management company. Webtechs combines website management with web hosting for simplicity of use for the customer.

Website Hosting Introduction

Just about every business-even if it’s a small company with 1 employee-needs a website, and if even if you’re not a business owner you might still want a personal site or blog. Thanks to the plethora of services and options available, getting a website started with your own domain name (www.yoursitesname.com) is easy and affordable.

One of the first steps in building a website is buying your domain name and find a reliable Web host (the company who will store your website files on their server). Web hosts have different options, bandwidths, storage capacities, email features, prices and applications.

What Are Hosting Servers?

While web hosts have the availability to offer dedicated hardware and virtual private servers, this list focuses on shared packages (the most affordable and common way to set up a website). For you information, though, it doesn’t matter in this case because you will be the only one with access to your files, you can’t access other peoples files or vice versa.

Your Web Hosting Needs/Requirements

Before you decide which web hosting package to buy, you need to figure out what requirements you need. The shared servers are affordable, but if you need performance and speed, you need to be looking at virtual or dedicated servers.

Starter Hosting Packages

Most web hosts offer limited features for their starter packages, and then expand upon that for higher-tier plans. Read the small print to make sure the plan you select offers the requirements you need.

If you need a site builder (easy to use software or online applications that help you build sites easily – Not SEO friendly) to design your Website, make sure that the low-cost web host you are selecting comes with a site builder (if not you can add it on at an extra cost, usually around $5 bucks a month).

How Much Does Website Hosting Cost?

Here is a quick list of typical website hosting costs:

  • Website hosting: $15-$45
  • Domain name purchase: $0.95-$12
  • SEO: $500-$2,500 (per month)
  • Design: $2,000-$9,000
  • Maintenance: $400-$1,200
  • Website marketing: $2,500-$12,000 (per month)

*All costs will vary based on specific company needs and the provider chosen to host the website. Contact the experienced team at WebTechs for more information!

Not All Hosting Packages Are The Same

Although, these packages seem very similar, they are not the same. Some are more security optimized, offering antimalware and antispam tools. Others may offer a variety of email marketing tools. Before selecting a plan, consider how much you expect your company to grow in the future or just select a plan that is 1 year or less.

WebTechs.Net In Scottsdale

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8 Ways To Improve Your Website’s Content

Ways To Improve Your Website's Content

For many companies, a website is at the core of their digital marketing efforts. Good website content should solve a user’s problems and offer solutions. The content must also be user-friendly with the potential to be your most powerful marketing tool. Learn how to update and improve your site’s content below!

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How To Improve Your Website Content

Rapidly changing digital trends can quickly make your website and its content feel old and outdated. Of course, a complete redesign may be a great idea, but not everyone has the time or money to fund this overhaul. To overcome any content issues, we’ve put together a list of 8 ways to improve your site.

1. Optimize Page Speed

Waiting for a page to load for long periods of time is one of the most frustrating experiences for users today. People are now accessing content all over the world using many different platforms and devices. Whether a user is on their laptop or cell phone, they expect content to load quickly.

If they don’t get the content fast enough, they will bounce to a different website altogether. Users simply do not have time to wait for something to load. One simple step to improve your site’s speed is to compress all images before loading them onto your site. Image file size is one of the top causes of slow page speed overall.

2. Use Bullet Points To Highlight Key Information

Bullet points are great because they ensure the user gets the most useful information as quickly as possible. Make use of bullet points in your content to highlight things like solutions, benefits, and key features.

Using bullet points to highlight key information will ultimately make your propositions more attractive, enabling users to get all the details they need. There are plenty of unique icons you can use to get creative with your bullet points, while being user-friendly, at the same time.

3. Use Well-Designed And Written Headers

Your content and headings need to be driven by what your potential customers are searching for. Putting keywords in your title is crucial for targeting a specific message and attracting your ideal audience.

Typically, search engines give preference to headings over other content, so choosing the right keywords can make all the difference. Headers help guide your users through your content and site, finding sections that may speak to them directly.

4. Unique Calls To Action

Calls to action (CTAs) that are clearly marked using an action word help users navigate your site more easily. When creating buttons for your site, you need to consider the psychology of color. Different colors evoke different messages, so figure out what message you’d like to get across and test color variations.

One more thing to consider is the wording you use on the buttons. The words need to include a verb or action that makes the user want to do something. No emotional connection will lead to no action, so make sure your words are action-oriented and time sensitive.

Call To Action

5. Include Images

When users first find your site, it’s quite easy for them to pick out generic, stock images. It’s no secret that using stock photography can decrease a user’s trust. While some stock photography can be high quality, it will ultimately fail to create a connection between brand and user.

In general, no stock image will be able to convey your brand, products, and services as well as you can. Only your own images will be able to spark a connection between you and potential customers. Use your images strategically, placing them in the right spots to support your content while also giving users a visual break from the text.

6. Keep The Website Pages Consistent

Keep the following things consistent on your site: Font, heading sizes, colors, design elements, photos, and button styles. Consistency makes everything on the site match, which is crucial for both users and search engines.

You must provide an aesthetically pleasing experience for your users as they browse your site. Drastic design changes from one page to the next can cause users to feel confused and lose trust in your brand.

7. Make Sure The Site Is Mobile-Friendly

It’s crucial that your site is mobile-friendly and easy to navigate using any sort of device. Google recently started penalizing sites that don’t meet the mobile-friendly standards of the 21st century.

Responsiveness is also very important. This is one of the most valuable ways in which you can improve your site’s overall usability.

8. Clean Up Any 404 Errors

Search engines may not punish you for soft 404 errors (“page not found”), but users certainly will. Encountering these errors makes users question the site as a whole, and, most times, they will opt to search elsewhere.

Just like slow page loading times, 404 errors are a frustrating experience for all users. Simply put, these errors cause disruption.

Website Maintenance

Extra Tips To Improve Website Content

There are a few key elements needed to ensure your blogs, copywriting, and other content keep your audience engaged. When writing for your audience, make sure to follow these steps:

  • Know The Content Type: You’ll need to make sure you understand the type of content you are creating. Determine what makes each and every type of content successful and appealing to the masses.
  • Know Your Audience: You must make sure you know exactly who you are targeting. Figure out what your audience wants, needs, and searches for. Tell your audience about your product and how it can help them.
  • Research: Your business needs to be established as an authority on the subject you are writing about. Do extensive research prior to writing and use credible sources for your information.
  • Stay Organized: Organization will help keep your audience engaged for longer periods of time. Start your piece with broad information, getting more specific later on.
  • Remain Focused: Make sure you always stay on topic so you do not lose the attention of your audience.
  • Track Your Content: Once published, it’s crucial to track the progress of your content. Find out how many users clicked on your posts, how many stayed for long periods of time, and how many leads have come from the content.

WebTechs.Net Content Writing Services In Scottsdale

Content writing is used to inform, educate and entertain, rather than focus solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.

One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.

Content writer tasks include the following:

  • Advertisements.
  • Email Campaigns.
  • T.V./Radio Scripts.
  • Sales Letters.
  • Catalogs.
  • Web Page Content.
  • Social Media.
  • Postcards.
  • Promotions.
  • Slogans.

For the best Content Writing Services in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

Content Writing Services

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Types Of Content Writing

Content Writing

Content writing has long been a staple of marketing. Without content, there would be less communication with an audience, ultimately leading to fewer leads and conversions. There are several different types of content writing these days, including newsletters, websites, and social media posts. Let’s take a look at these types of content writing to see which version is best for your marketing plan.

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What Are The Types Of Content Writing?

Content writing should always be engaging and informative, using your brand’s unique voice the entire time. This marketing tool can span many different genres, but there are a few forms of writing that you will typically see.

When starting a marketing campaign, you should consider using these forms of content writing:

  • Technical Writing.
  • Blogging.
  • Content Writing.
  • Emails.
  • Social Media Posts.

Technical Writing

With exceptional understanding of your brand and audience, technical or long-form writing can be the easiest type of content to produce. Using technical writing to create ebooks, how-to guides, and white papers will educate your audience on everything they need to know. One key to technical writing is making sure you don’t use too much jargon in the content.

Blogging

Blogging is another staple of content writing. Blog posts undoubtedly help boost your website’s SEO rankings because search engines generally reward websites that constantly publish new content. Identifying and targeting high-ranking keywords to include in your blog posts will make your brand more visible online. This, of course, requires research and an understanding of how to use the ideal language your customer base searches for.

A 750-word blog post should include at least 5-8 industry-related keywords. There are many tools online to help you identify and capture high-value keywords quickly. Blogging will cover a wide variety of topics and have a range of writing styles, depending on the brand, topic, and company goals. Education, information, and entertainment are the foundations of any successful blog post.

Content Writing

Content writing is used to inform, educate and entertain, rather than focus solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.

One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.

Content writer tasks include the following:

  • Advertisements.
  • Email Campaigns.
  • T.V./Radio Scripts.
  • Sales Letters.
  • Catalogs.
  • Web Page Content.
  • Social Media.
  • Postcards.
  • Promotions.
  • Slogans.

Emails

Email campaigns can definitely fall under the content writing umbrella, but it’s important to view them a bit differently. Content writing is usually geared toward an audience that is unfamiliar with your brand. With email campaigns, this is not the case. Your email list will contain the names of customers who enjoy your product(s) and wish to come back for more.

Approaching an email should be different than most other forms of content. It’s very important to provide your loyal email base with the latest news and offerings to keep them interested.

Social Media Posts

There is a huge audience on social media, with most companies expected to have a presence on the major platforms like Facebook, Twitter, LinkedIn, and Instagram. Creating for social media users means coming up with relevant, platform-specific posts.

It’s crucial to understand the intricacies of each platform when creating posts. For instance, a white paper about one of your products will likely do better on LinkedIn than it would on Facebook. Users are often looking for fun and engaging posts on all major platforms.

Content Writing Vs Copywriting

There are many differences between the services provided by content and copywriters. Content writers will write long-form copy, while copywriters always draft short-form copy. The goal for content writers is to drive organic traffic. Meanwhile, copywriters are looking for immediate results and sales. Below are three of the biggest differences between the two forms of writing.

Copywriters Sell, Content Writers Inform

A copywriter will be very direct, selling right to your target audience. A content writer, meanwhile, will inform, educate, and entertain readers. Simply put, copywriting is utilized for sales, period. Content writing can attract an audience, keep them engaged, and eventually turn them into loyal customers. Think of copywriters for your short-term sales goals, while content writers can help grow your brand in the long run.

Content Writers Create Future Sales

Undoubtedly, content writers will lay the groundwork for your company’s future sales. Even though content writers are not focused on sales, they are still concentrating on selling a product or brand to an audience. Customers want to trust a product/brand, while the company looks to build that trust through solid written content. Your online presence will massively increase through a successful blog campaign.

Content Writers Focus On SEO

Content writers are typically hired to drive inbound traffic. This means content writers need to have SEO expertise. These writers will choose topics for blogs based on keywords your company wishes to rank for, which eventually turns into sales opportunities. Content writers will optimize their posts with a focus keyword that will appear in the headline, headers, and throughout the body of the page.

How To Create Good Content Writing

There are a few key elements needed to ensure your blogs, copywriting, and other content keep your audience engaged. When writing for your audience, make sure to follow these steps:

  • Know The Content Type: You’ll need to make sure you understand the type of content you are creating. Determine what makes each and every type of content successful and appealing to the masses.
  • Know Your Audience: You must make sure you know exactly who you are targeting. Figure out what your audience wants, needs, and searches for. Tell your audience about your product and how it can help them.
  • Research: Your business needs to be established as an authority on the subject you are writing about. Do extensive research prior to writing and use credible sources for your information.
  • Stay Organized: Organization will help keep your audience engaged for longer periods of time. Start your piece with broad information, getting more specific later on.
  • Remain Focused: Make sure you always stay on topic so you do not lose the attention of your audience.
  • Call To Action: Asking your audience to do something will result in higher engagement, overall. This can mean an increased click-through rate and/or more interest in your specific brand.
  • Track Your Content: Once published, it’s crucial to track the progress of your content. Find out how many users clicked on your posts, how many stayed for long periods of time, and how many leads have come from the content.

Content Writing Services

WebTechs.Net Content Writing Services In Scottsdale

For the best Content Writing Services in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

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How Long Does It Take To Build A Website?

How Long Does It Take To Build A Website

Building a new website for a small to mid-size business will take anywhere from 3-6 weeks to complete. It’s no secret that building a site from the ground up can take time, so make sure you are prepared for all the steps that come with this project.

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Building A Website In 3 Steps

How long your website takes to build can vary based on several factors, including the size of the company building the site and the scope of your project. Typically, any new build can be broken down into a three-step process.

Step 1. Plan And Strategy Development

Preparation is a vital part of any website development. Knowing what you want your website to look like and what its goals should be is half the battle with this process. Without this information, the website development team you hire has to start from scratch, which will only extend the project timeline. Any experienced designer should be able to offer ideas that you might not come up with in the original mockup.

For instance, the development team could explain why a particular feature may not work within your site’s design. They can offer alternatives that make the mobile user experience better. Always consider the insight these professionals can offer, but ultimately final design and features are your call.

The best case scenario for this part of the process is a total timeline of 1-2 weeks. This step will generally consist of a lot of back and forth over email, phone or even video calls. Top developers will always ask questions and offer feedback throughout this step.

Estimated Timeline: 1-2 weeks.

Step 2. Design And Develop

Once the plan of action is in place, it’s time to start on the website’s design. In most cases, the dedicated designers will be able to provide you with detailed mockups of how your website will look before it goes live. Mockups are provided for client approval before beginning the next step of the process. Since development has yet to begin, any suggestions or revisions shouldn’t set the process back much.

Be sure to ask for mockups of all pages during this step; not just the homepage. Layout is very important for most new websites, and at this stage of development the site will really start coming to life.

The development stage is where the magic truly happens. Your hired team will now take the mockups and turn them into a fully working website. This part of the process can take a little bit of time, as setbacks can occur. Either way, the development of site shouldn’t take more than a couple weeks, overall. Most teams will overestimate the needed time to give themselves breathing room for any hiccups along the way. Good developers should always keep customers in the loop, even during this step.

Estimated Timeline: 1-2 weeks.

Step 3. Final Review

Every site will undergo one final round of revisions before going live. You’ll want to take a close look at how everything within the site works. Generally, there are always corrections or adjustments to make during the final review. Any issues should be caught and fixed before the site is finalized. You can expect this stage to take no longer than a few weeks.

Estimated Timeline: 1-2 weeks.

Building A Website

How Much Does It Cost To Build A Website?

A simple website built for small to mid-size businesses can cost between $1,000-$2,000. The first step in the process involves purchasing a domain name. Most domains come with a simple annual fee of $14.99, according to MonsterInsights.

Website Development In Scottsdale 

Located in Scottsdale, AZ, WebTechs.net has been providing website design and hosting services in the area since 1997. The hosting services at WebTechs guarantee that servers will never become overloaded. Additionally, dedicated fiber-optic lines, advanced security and unlimited space is provided to customers.

Constant monitoring and maintenance is just part of the package that gives your site little to no downtime whatsoever. Keep your local business in the area with WebTechs serving all your online needs. These packages are perfect for small to mid-sized businesses.

Are you looking for more than website hosting? With WebTechs you will also be able to find expert content writing services and an SEO campaign that best serves your company/product goals. Top-notch web design will help your site stand out above the competition! Whether you are looking for custom website design, a re-design or design for your personal and/or ecommerce site, WebTechs is here to help. Don’t just take our word for it, though. Check out these reviews from some of current customers right here.

WebTechs.Net In Scottsdale

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SEO For Dummies: 5 Things You Need To Know

SEO For Dummies

Are you trying to improve your presence online, but aren’t sure how you can benefit from SEO? In this SEO For Dummies guide, we provide you with five things everyone must know when building a site and an audience.

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1. What Is SEO?

SEO stands for search engine optimization, which is a technique used to match your information (webpages, services, etc) with what the world is searching for online. There is a science to the first result of any Google search. Whichever webpage holds that coveted number one spot has properly satisfied all of Google’s SEO requirements for relevant and up-to-date information.

SEO is all about answering the questions of the general public without using paid advertisements. With proper SEO, you can optimize one piece of content to generate leads and sales for years to come. The power is in your hands with SEO, unlike advertising services. PPC (pay-per-click advertising) only delivers results for you as long as you keep paying the steep prices to run these ads on Google. SEO has never been a secret; it has a long and proven track record of successful results.

2. SEO Terms

Here are a few key SEO terms and phrases that everyone needs to know:

SERP

SERP stands for Search Engine Results Page. This is the page you will encounter after looking for terms on a search engine. A SERP will display both paid advertisements and organic results.

Domain Authority

Think of domain authority as simply an extension of link equity. A website’s domain authority is measured by the link equity off all pages contained within the site. A domain authority (DA) directly relates to its ability to rank in a search engine.

Domain Ranking

Domain ranking (DR) is similar to domain authority, but it is a measured a bit differently. DR is used to rank websites, overall. The ranking will be based on a website’s portfolio of backlinks on a scale of 0-100. Both the domain ranking and authority are used to determine the overall quality of a site.

Short-Tail And Long-Tail Keywords

Short-tail keywords tend to be more generic and popular terms that have a high search volume. Using these terms can help garner more traffic for your site. An example of a short-tail keyword would be something such as “retirement age.” Long-tail keywords contain three or more words to identify a user’s intent. An example of this could be “full retirement age for social security.” These keywords will generally have a lower search volume than short-tail keywords.

Meta Description

Meta descriptions are the text you’ll find below the title tag on SERPs. These descriptions must clearly explain what your content is about. Make sure to include your main keyword(s) within the meta description. These will help users determine whether or not they are interested in your content.

3. Keyword Research

It is possible to do everything correctly and still rank for keywords that produce insufficient traffic. Thankfully, that’s where SEO tools like Ahrefs come into play. This tool, specifically, will help you find high-quality keywords to pull in traffic in a matter of minutes. Ahrefs will show you which keywords generate the most traffic and how difficult these terms may be to rank for. You can also get a glimpse of what your competitors currently rank for and how to overtake them.

So, how do you know which keywords are worth ranking for? Take a look at the cost-per-click (CPC) to help you decide. Next, check the search volume and level of difficulty. If your company is just starting out with a brand new online presence, try to use keywords with a ranking difficulty no higher than 30 (pictured below) . Once you’re ranking and can see how many searches the term gets, you’ll be able to estimate just how much money you can make off this content each month. Of course, make sure you attempt to rank for terms that are relevant to your business and/or services!

CPC

4. On-Page SEO Vs Off-Page SEO

On-page SEO entails everything featured on your site and other content. This mostly deals with the proper use of relevant keywords. Always aim for your target keyword(s) to be placed in:

  • Page URL
  • Page Title
  • At Least One Or More Headers
  • Body Of The Content (A Few Times)
  • Title And Alt Text Of One Image

Off-page SEO is related to social media and advertisements, but its main purpose is link building. Link building is simple: acquire links sent from other websites to your website. This can be the most important, yet difficult part of SEO all at once. Even if you target high-volume keywords and create great content, you won’t rank well without links sent your way. Try to think of links as approval ratings for your site. The more approval you receive, the higher you’ll rank. When other sites send you links, Google will recognize how valuable your content really is.

5. Should My Business Invest In SEO Services?

To put it simply, SEO is an all-around marketing tool. SEO is geared toward building the authority of your site and constantly spreading brand awareness to users and/or potential consumers. Understanding how to balance what works for Google, while also creating user-friendly content is vital today. SEO services will key in on a target audience in an effort to satisfy both the needs of your users and Google’s latest algorithms. Knowing how to reach an audience and produce results via Google are two important steps, but creating quality content that distinguishes itself is where the true challenge lies.

Right now, nearly every site produces content, but only a select few can actually capitalize on that. SEO professionals understand how to make the best of both worlds by using proven tools and methods to meet goals of local businesses. By creating a content strategy based on extensive keyword research, experienced SEO experts can help you build a stronger brand.

Secondly, you want any success you have to last for the long term. Your business is your livelihood, and it’s our duty to help your business grow, continually. Ranking number one on Google for any query will undoubtedly create consistent traffic to your site. To attain that goal, SEO experts will need to put in work; a lot of it. Combining  a focus on long-tail keywords, locally-relevant and engaging content takes a lot of time and experience. Together, though, we can perfect our SEO strategies and get your business recognized and respected for the long run.

Take a look at how much your online presence can grow with just a few months of SEO services:

SEO Growth

SEO Frequently Asked Questions

These are some of the most frequently asked questions regarding SEO:

What Is Local SEO?

Local SEO is exactly as it sounds. This is used to optimize your site for the promotion of brands/products to customers in your area by targeting specific geographic locations.

What Is Click-Through Rate?

Click-through rate shows the percentage of people who click on your ad compared to the total number of people who saw the ad. Marketing and SEO campaigns will commonly use this metric to measure success.

What Is A Bounce Rate?

This is the percentage of people who click on a website and leave immediately without interacting in any way. A high bounce rate indicates that a site does not have relevant content for users. A low bounce rate generally means users are pleased with the site’s content.

What Are The Best SEO Tools?

Google Analytics is an extremely popular free tool. This tool will display an analysis of your website’s visitors. Being able to view users and their patterns will help to improve your overall SEO.

If you plan on using WordPress for your website and/or blog, then Yoast SEO will be your new best friend. This common plugin can help you optimize your title tag, meta descriptions and analyze the SEO of your posts.

Google Search Console is another useful and free tool provided by Google. This tool will monitor your site’s whereabouts and rankings for a specific search result. Search Console comes in handy when you wish to troubleshoot mobile user’s issues, fix indexing problems, and submit sitemaps.

Grammarly is a must for anyone planning to produce a lot of written content. By highlighting grammar mistakes, this tool will improve user experience and help you grow as a content creator.

Ahrefs is known as the backlink authority checker. This tool offers valuable SEO information and serves as a guide on how to rank for google. Check out a screenshot below of Ahrefs’ keyword tool, which includes search volume and ranking difficulty:

Ahrefs

Free SEO Consultation In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

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Copywriting Vs Content Writing: What Are The Differences?

Copywriting Vs Content Writing

Not too long ago, copywriters were always used for any and all marketing copy needs. Nowadays, many companies are opting for long-term results achieved by content writers. So, what are the differences between content and copywriters? Find out which writing service best suits your needs right here!

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What Is Copywriting?

Copywriting is more straightforward than content writing. This type of writing will use persuasive language to appeal to consumers, leading them to hopefully take action. Copywriting is primarily focused on direct, short-term goals which result in generating sales. Companies will generally enlist copywriters to create advertisements, sales letters and emails.

A copywriter should be the type of wordsmith who can craft compelling headlines and leads, prompting customers to subscribe, follow-up or purchase a product/service. Most high-profile marketing campaigns have come from the hands of creative copywriters. When copywriting services are requested, companies will hope creative writing will lead to sales and the growing of their brand.

What Is Content Writing?

The biggest difference between the two styles is content writing being used to inform, educate and entertain, rather than focusing solely on generating sales. Content writers are used for the creation of blog posts, social media posts, emails and books, among other various writing tasks. The primary goal of this type of content is to engage a targeted audience with entertaining and informative pieces.

One of the largest advantages to hiring content writing services is that these writers are so stealth at storytelling that they can write without mentioning your brand and still attract customers. Content writers have the ability to convert readers into potential customers. These blogs or posts are generally free to consumers, so make sure your writers are SEO experts, as well.

Copywriter Tasks:

  • Advertisements
  • Email Campaigns
  • T.V./Radio Scripts
  • Sales Letters
  • Catalogs
  • Web Page Content
  • Social Media
  • Postcards
  • Promotions
  • Slogans

Content Writer Tasks:

  • Blogs
  • Articles
  • Features
  • Email Newsletters
  • Print Magazines
  • Books
  • Press Releases
  • Podcasts
  • White Papers
  • Film

Content Writing

Copywriting And Content Writing Differences

There are many differences between the services provided by content and copywriters. Content writers will write long-form copy, while copywriters always draft short-form copy. The goal for content writers is to drive organic traffic. Meanwhile, copywriters are looking for immediate results and sales. Below are three of the biggest differences between the two forms of writing.

1. Copywriters Sell, Content Writers Inform

A copy writer will be very direct, selling right to your target audience. A content writer, meanwhile, will inform, educate and entertain readers. Simply put, copywriting is utilized for sales, period. Content writing can attract an audience, keep them engaged and eventually turn them into loyal customers. Think of copywriters for your short-term sales goals, while content writers can help grow your brand in the long run.

2. Content Writers Create Future Sales

Undoubtedly, content writers will lay the groundwork for your company’s future sales. Even though content writers are not focused on sales, they are still concentrating on selling a product or brand to an audience. Customers want to trust a product/brand, while the company looks to build that trust through solid written content. Your online presence will massively increase through a successful blog campaign.

3. Content Writers Focus On SEO

Content writers are typically hired to drive inbound traffic. This means content writers need to have SEO expertise. These writers will choose topics for blogs based on keywords your company wishes to rank for, and eventually, turns into sales opportunities. Content writers will optimize their posts with a focus keyword that will appear in the headline, headers and throughout the body of the page.

Content Writing Services In Scottsdale

For a Free SEO consultation in Scottsdale, Phoenix, Tempe, or Mesa, Arizona areas, contact WebTechs.Net today.

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