Does Blogging Help Seo?
Starting a blog is one of the easiest ways to directly increase your chances of ranking high in the search engines. Let’s take a look at some common reasons why a blog is so helpful for SEO.
How Does Blogging Help SEO?
Consistent blogging is great for SEO purposes, as it helps with multiple ranking factors. When you regularly post high-quality blogs on relevant topics, it can make a huge difference in your site’s overall performance.
Blogging helps you reach an audience and perform well in the search engines. Let’s look at a few reasons why blogging can boost your website.
1. Internal Linking Opportunities
A large portion of SEO depends on linking. Internal links are the easiest for any blog since you can create them yourself. Failing to include internal links in your blog posts is one of the easiest SEO mistakes a site can make.
While there will undoubtedly be many good opportunities for internal linking on your site’s main pages, the options will really grow once you start a blog. As you create more pages, you add more natural opportunities to link to some of your other pages.
Every time you do this, you can strategically use the anchor text to let Google know you are intentionally strengthening the page and/or keywords you are linking to.
2. Keeps Your Website Up To Date
This is one of the biggest reasons why people continue to blog today. As a user, when you click on a website that needs to update information, you may move on elsewhere with your search. You always want your website and its content to be up to date.
Google never wants to send users toward outdated information. Websites that are updated regularly signal to Google that the sites are alive, well, and offering the highest quality content. It will also give the search engine algorithms more reason to index your site as often as possible.
Unless business offerings or hours change frequently, you might not update your home page that often. For this reason alone, blogging can be the most practical tool for adding fresh, new content to your site on a regular basis.
3. Blogging Can Target SEO Optimized Keywords
Most people that begin their SEO journey will target specific keywords related to their industry or business. For example, if you own an auto repair shop you might target terms like “auto repair” or “car ac repair”. While this is a wise idea, it might take you a long time to reach the top spot unless you own the largest auto shop in the country.
The SEO world is super competitive, but there is one technique new bloggers can approach for an advantage. The best bet for newer brands is to target longer, more specific keywords. These are keywords your target audience is searching for, directly related to your business offerings.
These are called long-tail keywords and they are a crucial tool for new bloggers to use. They are the ideal terms to target in a blog post. Instead of “auto repair”, you could create a post called, “what is the average labor rate for auto repair”.
While these keywords will not pull in as much traffic to your site as shorter keywords, you could still end up with a larger audience for one single long-tail blog than several others.
4. Blogging Can Improve Users Time On Page
The number one priority for Google is to provide users with the information they are searching for. If someone does a search and clicks on the first link to find the appropriate information, that helps build trust in Google and its overall rankings.
When a user clicks on a link and stays on the same website for a good amount of time, this signals to Google that the site is very helpful. While Google has never said outright that user time on a page is a ranking factor, it’s no secret keeping users on your site for as long as possible is a great thing.
A user that clicks on your post and finds helpful information is more likely to stick around and search throughout your site. Longer blog posts tend to rank the highest nowadays, with the average first-page result post on Google totaling almost 2,000 words long each.
5. Builds A Connection With Your Audience
While this is not a direct ranking factor, it is absolutely something that contributes greatly to linking factors. When an audience reads a blog post that they enjoy, they’re more likely to share it, which can drive your website’s traffic up.
When you get lots of traffic and repeat customers, this shows Google that people like your site and will ultimately raise your authority level within their algorithm. This is great from an SEO perspective, but it’s even better for the overall success of your website.
People in your target audience will visit your site, connect with its content, and hopefully become regular followers of your blog.
Conclusion
Earning backlinks is one of the hardest parts of SEO. When you start to acquire backlinks, Google will recognize your site as trustworthy and authoritative. Backlinks are a crucial part of building your blog and site. A regularly-updated blog provides more opportunity to acquire these backlinks.
Blogging is a great way to keep your website fresh, build an audience, and find success in the SEO world. Once your blog really gets going, you’ll start to see some desirable backlinks coming your way.
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