Auto Repair SEO Case Study

2,267% Increase in Organic Traffic

Auto-Repair-SEO-Case-Study


Top-Ranked Auto Repair Shop Sees 2,267% increase in traffic, all of visitors from Google Organic search.

BEFORE SEO OPTIMIZATION:

  • Getting a small amount of traffic only for their business name and auto repair
  • Organic traffic per month was only about 231 per month
  • Clicks per day: 8 clicks per day
  • Organic Traffic value per month: $1,275
  • Organic Traffic value per day: $42
  • We were not running PPC

AFTER SEO OPTIMIZATION:

  • 7 out of every 10 visits to our clients site comes from Google Organic search
  • A 2,267% increase in SEO traffic over past 4 years
  • Organic Traffic per month: Boosted organic clicks to over 5,237+ clicks per month
  • Organic Traffic per day: 175 clicks per day
  • Organic Traffic value per month: Gets over $9,700 worth of PPC traffic all from organic search
  • Organic Traffic value per day: $323
  • PPC has been spent on this account (we don’t manage it for them)

BACKGROUND

This Auto repair shop in Scottsdale, Arizona in Feb of 2018 with a focus on wanting to rank more for “auto repair” or “mechanic shop”. They did have an SEO strategy in place but it was getting a small amount of traffic. Traffic for this website was averaging about 122 visitors per month.

SEO KEYWORD RESEARCH

We researched the keywords for this industry to find that many people were searching for all types of auto repair and not just using auto repair keywords. They were searching for things like “transmission shop”, “brake repair”, “oil change” etc. These keywords were being searched with “keyword + city” and “keyword + near me” most often.

COMPETITION

Most of the competition already had pages and posts for their individual services like oil changes and brake repair so we decided to the same for our client but be more descriptive, offer more explanation where some sites didn’t go in depth and more.

THE SEO SOLUTION

We decided to create local pages for their local auto repair services and create posts to answer important questions users were asking all over the US. This helped their site rank locally when searching for “auto repair” and “auto repair near me” keywords. The posts we created did so well they took national rankings.

THE SEO RESULTS

Since implementing SEO across this client’s website, these efforts have helped drive significant increases in search engine visibility, auto repair estimates, and sales, including the following:

  • 7 out of every 10 visits to our clients site comes from Google Organic search
  • A 2,267% increase in SEO traffic over past 4 years
  • Organic Traffic per month: Boosted organic clicks to over 11,700+ clicks per month
  • Organic Traffic per day: 390 clicks per day
  • Gets over $8,700 worth of PPC traffic all from organic search
  • $0 PPC have been spent on this account
Increased-PPC-Traffic-Value-For-Auto-Repair-Shop

SEO PACKAGE

This client was signed up for the Deluxe SEO Package. Their website receives over $8,700 worth of PPC traffic (this does not include their sales) and only pays us $750 per month.

MORE ANALYTICS

Auto repair website is up over 3,400 visitors per month after using our SEO services since 2018. They are now ranking for auto repair +city keywords, near me keywords and taking national rankings and featured snippets for answering common auto repair questions on their website. Deluxe SEO package was used in this example.

Auto-Repair-Organic-SEO-Traffic-Increases

INCREASED IMPRESSION AND CLICKS IN GOOGLE SEARCH CONSOLE

We got this client’s blog posts ranking nationally and drive thousands of clicks to his site per month. Over the last 16 months, this client site has 4,700,000 impressions and over 116,000 clicks.

As you can see below, we are going after all types of keywords that could create a sales funnel to our client’s site. We don’t just go for “Service + City” keywords, we are going after everything your potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. They start by looking for the answer online. For example, as you can see below, this client’s customers have searched answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well.

SEO-Increases-In-Google-Search-Console

WE CREATE SALES FUNNELS TOO!

As you can see below, we are going after all types of keywords that could create a sales funnel to our client’s site. We don’t just go for “Service + City” keywords, we are going after everything your potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. They start by looking for the answer online. For example, as you can see below, this client’s customers have searched answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well.

Auto-Repair-Shop-SEO-Keywords

SNAPSHOT OF GOOGLE MY BUSINESS DASHBOARD

All this traffic led to increased visibility of this customers website and Google listing. Check out this customers increases over the last quarter. (4 months)

Increased-Map-Organic-Impressions-Auto-Repair-Shop-Google

INCREASED CALLS, DIRECTIONS, & WEBSITE CLICKS

All of this website and listing exposure turned into dollars for this client. Look at how many clicks, calls and driving direction requests this auto repair shop is receiving because of our professional content writing and SEO services.

Increased-Calls-Driving-Directions-Clicks-To-Website-Auto-Repair-Shop

DRIVING DIRECTION REQUESTS FROM ALL OVER THEIR REGION

This clients content is stretching so far Google is triggering their business listing in cities many miles away from their location.

Increased-Driving-Direction-Requests-For-Auto-Repair-Shop

UPDATE SINCE JULY, 31ST 2019

This case study was originally put together July 31st, 2019. As you can see below. This clients traffic is even better and the traffic value is even higher less than 2 months later. Here is a new snapshot for this client 9/27/2019.

Mechanic Shop SEO

WEBTECHS.NET OFFERS AUTO REPAIR SEO SERVICES IN PHOENIX, ARIZONA

If you are looking for Auto Repair SEO Services in Phoenix, Arizona or surrounding areas, give Webtechs.net a call today to learn more about how we can help you drive new traffic and get more leads through organic SEO services.